• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine Blueprints – AI & Game System Architecture

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Docker Fundamentals for Modern Application Delivery

    Skills you'll gain: Continuous Delivery, Software Installation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Launching Your Brand Management Career

    Skills you'll gain: LinkedIn, Interviewing Skills, Web Presence, Brand Management, Branding, Professional Networking, Marketing, Marketing Analytics, Storytelling, Portfolio Management, Content Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Digital Marketing, AI Enablement

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Fundamentals of Gen AI Retrieval Dynamics

    Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Generative AI, AI literacy, LLM Application, Large Language Modeling, AI Enablement, AI Integrations, AI Workflows, Performance Tuning, Data Architecture, Data Integrity, Data Collection, Document Control, Data Infrastructure, Document Management, Data Preprocessing, Data Transformation, Data Structures, Data Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform and Communicate AI Insights Visually

    Skills you'll gain: Data Storytelling, Data Transformation, Interactive Data Visualization, Pandas (Python Package), Concision, Conversion Funnel Analysis, Statistical Reporting

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Unfair, Deceptive, or Abusive Acts or Practices (UDAAP)

    Skills you'll gain: Compliance Management, Regulatory Compliance, Compliance Reporting, Business Ethics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulatory Requirements, Lending and Underwriting, Financial Industry Regulatory Authorities, Risk Control, Consumer Lending, Operational Risk, Risk Management Framework, Financial Regulations, Legal Risk, Business Risk Management, Risk Management, Case Studies, Financial Services

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Tendencias e innovaciones en los medios deportivos

    Skills you'll gain: AI Personalization, Content Performance Analysis, Augmented and Virtual Reality (AR/VR), Media Production, Media and Communications, Digital Media Strategy, Media Strategy, Revenue Management, Content Creation, Web Content, Brand Management, E-Commerce, Social Media Strategy, Social Media, Community Organizing, Innovation, Data-Driven Decision-Making, Video Production, User Centered Design, Game Theory

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Navigate Pages & Trees

    Skills you'll gain: Information Architecture, Collaborative Software, Content Management Systems, Scalability, Responsive Web Design, Web Analytics and SEO, Web Development Tools, Front-End Web Development, Web Development

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Portfolio Management & Investment Analysis Mastery

    Skills you'll gain: Portfolio Management, Financial Trading, Business Ethics, Financial Systems, Investment Management, Financial Market, Competitive Analysis, Financial Analysis, Governance, Equities, Portfolio Risk, Investments, Financial Data, Market Analysis, Securities (Finance), Business Valuation, Finance, Asset Management, Securities Trading, Capital Markets

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Digital Analysis, Campaign Management, Journey Mapping, Customer Insights, Advanced Analytics, Data Literacy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    La evolución de los medios deportivos

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Threat Hunting Techniques

    Skills you'll gain: Cyber Threat Hunting, Cyber Threat Intelligence, Threat Detection, Anomaly Detection, Splunk, Threat Management, Security Information and Event Management (SIEM), Jupyter, Cybersecurity, Unsupervised Learning, Data Analysis, Data Wrangling, Applied Machine Learning, Data Science, Cyber Attacks, Data Cleansing, Data Preprocessing, MLOps (Machine Learning Operations), Data Transformation, Automation

    Intermediate · Course · 1 - 3 Months

1…133134135…140

In summary, here are 10 of our most popular consumer behavior courses

  • Unreal Engine Blueprints – AI & Game System Architecture: EDUCBA
  • Apply Docker Fundamentals for Modern Application Delivery: EDUCBA
  • Launching Your Brand Management Career: Coursera
  • Fundamentals of Gen AI Retrieval Dynamics: SkillsBooster Academy
  • Transform and Communicate AI Insights Visually: Coursera
  • Unfair, Deceptive, or Abusive Acts or Practices (UDAAP): SkillUp
  • Tendencias e innovaciones en los medios deportivos: Real Madrid Graduate School Universidad Europea
  • Navigate Pages & Trees: Coursera
  • Portfolio Management & Investment Analysis Mastery: EDUCBA
  • Google Analytics Hacks: Boost Your Marketing Performance: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok