• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email & Lifecycle Marketeer with AI Professional Certificate

    Skills you'll gain: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Go-To-Market Strategy

    Skills you'll gain: Go To Market Strategy, Prompt Engineering, Marketing Analytics, Conversion Funnel Analysis, Applicant Tracking Systems, Competitive Analysis, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Value Propositions, Digital Marketing Campaigns, Marketing Strategies, Strategic Marketing, Product Marketing, Prompt Engineering Tools, Marketing Operations

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Fundamentos de Investigación Científica

    Skills you'll gain: Scientific Methods, General Science and Research, Science and Research, Research, Systems Thinking, Liberal Arts, Research Methodologies, Deductive Reasoning, Experimentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Educación sobre cambio climático: entornos sostenibles

    Skills you'll gain: Climate Change Programs, Environment, Climate Change Adaptation, Water Resources, Environmental Resource Management, Hydrology, Sustainable Development, Environmental Issue, Health Education, Water Sustainability, Sustainable Systems, Land Management, Environment Health And Safety, Environmental Science, Community Development, Teaching, Natural Resource Management, Education and Training, Interactive Learning, Instructing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    58 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Reimagining Educational Innovation

    Skills you'll gain: Innovation, Initiative and Leadership, Open Mindset, Education and Training, Leadership, Community Development, Empowerment, Teaching, Pedagogy, Self-Awareness, Collaboration, Family Support, Community Organizing, Personal Development, Professional Development, Relationship Building, Network Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Workflow Actions

    Skills you'll gain: Marketing Automation, HubSpot CRM, Email Marketing, Email Automation, Marketing Operations, Content Performance Analysis, Conversion Funnel Analysis, Marketing Effectiveness, Customer Communications Management, Business Workflow Analysis, Marketing Analytics, Workflow Management, Customer Engagement, Personalized Campaigns, Performance Analysis, Process Design, Customer experience improvement, Automation, Marketing, Business Logic

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    United Cities and Local Governments of Africa

    Financing Infrastructure in African Cities

    Skills you'll gain: Project Finance, Risk Management, Finance, Financial Policy, Risk Analysis, Fiscal Management, Community Development, Capital Expenditure, Decision Making, Financial Systems, Economic Development, Sustainable Development, Tax Management, Tax, Revenue Management, Governance, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Creating a Visual Tasks Guide with Microsoft PowerPoint

    Skills you'll gain: Educational Materials, Education Software and Technology, Microsoft Office, Personal Development, Empowerment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 Fundamentals

    Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Word, Microsoft 365, Microsoft Excel, Spreadsheet Software, Presentations, Collaborative Software, Microsoft Office, Excel Formulas, Productivity Software, Excel Macros, Sales Presentation, Microsoft Windows, Editing, Document Management, Technical Documentation, Writing, Data Import/Export, Computer Literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Improving Content Mastery with Quizlet

    Skills you'll gain: Educational Materials, Organizational Skills, Education Software and Technology, Learning Strategies, Digital pedagogy, Test Tools

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Human Resources, Supply Chain Management, E-Commerce, Customer experience strategy (CX), Supply Chain, Retail Store Operations, Brand Strategy, Talent Management, Brand Management, Branding, Customer experience improvement, Performance Management, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    425 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Advertising in Modern Economy and Consumer Behavior

    Skills you'll gain: Advertising, Marketing Psychology, Market Dynamics, Consumer Behaviour, Economic Development, Marketing Strategies, Market Analysis, Global Marketing, Economics, Brand Awareness, Culture, Growth Strategies, Brand Marketing, Social Impact, Business, Business Development, Decision Making

    Mixed · Course · 1 - 4 Weeks

1…132133134…581

In summary, here are 10 of our most popular social media marketing courses

  • Email & Lifecycle Marketeer with AI Professional Certificate: Coursera
  • Microsoft Go-To-Market Strategy: Microsoft
  • Fundamentos de Investigación Científica: Universidades Anáhuac
  • Educación sobre cambio climático: entornos sostenibles: Banco Interamericano de Desarrollo
  • Reimagining Educational Innovation: University of Michigan
  • Automate Workflow Actions: Coursera
  • Financing Infrastructure in African Cities: United Cities and Local Governments of Africa
  • Creating a Visual Tasks Guide with Microsoft PowerPoint: Coursera
  • Microsoft 365 Fundamentals: Microsoft
  • Improving Content Mastery with Quizlet: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok