Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of California, Irvine
Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Management Training And Development, Social Media Strategy, Social Media, Team Leadership, Strategic Planning, Banking, Storytelling
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Social Media Content, Content Creation, Social Media, Social Media Marketing, Drive Engagement, Social Media Strategy, Concision, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Gerontology, Demography, Social Justice, Socioeconomics, Long Term Care, Social and Human Services, Social Determinants Of Health, Economics, Policy, and Social Studies, Policty Analysis, Research, and Development, Community Development, Public Health, Health Technology, Health Systems
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
Beginner · Course · 1 - 3 Months

Universiteit Leiden
Skills you'll gain: Risk Management, Safety and Security, Threat Management, Public Safety and National Security, Security Strategy, Case Studies, Crisis Management, Cybersecurity, International Relations, Governance, Environmental Issue, Cultural Diversity, Complex Problem Solving
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours

Northwestern University
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Instagram, LinkedIn, Marketing, Facebook, Professional Networking, Content Strategy, Marketing Analytics, Target Audience, Emerging Technologies, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Social Media, Social Media Marketing, Lead Generation
Beginner · Guided Project · Less Than 2 Hours