• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Strategic Marketing, Business Planning, Business Development, New Business Development, Leadership and Management, Strategic Decision-Making, Organizational Strategy, Global Marketing, Governance, Entrepreneurial Finance, Brand Management, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    154 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    International Human Resource Management

    Skills you'll gain: Compensation Management, Human Resources, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Compensation Analysis, Human Capital, Diversity Awareness, Human Resources Management and Planning, Labor Relations, Labor Compliance, Employee Relations, International Relations, Human Resource Policies, Business Management, Human Resource Strategy, Cultural Diversity, Staff Management, Management Training And Development, Labor Law, Resource Management

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Financial Tools and Planning

    Skills you'll gain: Balance Sheet, Financial Planning, Budgeting, Finance, Budget Management, Financial Management, Market Dynamics, Cash Flow Forecasting, Economics, Cash Management, Business Mathematics, Financial Analysis, Financial Statement Analysis, Financial Statements, Cash Flows, Loans, Expense Management, Market Analysis, Growth Strategies, Decision Making

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Customer Engagement, Sales Pipelines, Power BI, Customer Relationship Management (CRM) Software, Lead Generation, Customer Insights, Resource Allocation, Resource Planning, Scheduling, Customer Relationship Management, Sales Process, Sales Management, Sales Operations, Microsoft Teams, Order Management, Customer Service, Marketing, Marketing Automation, Prospecting and Qualification, Business Reporting

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    86 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    C

    Chris Croft Training

    Communication in Management & Leadership: Complete Guide

    Skills you'll gain: Business Communication, Communication, Leadership and Management, Communication Planning, Leadership, Leadership Studies, Corporate Communications, Communication Strategies, Team Leadership, Persuasive Communication, Interpersonal Communications, Business Leadership, Strategic Communication, Non-Verbal Communication, Leadership Development, Strategic Leadership, Internal Communications, Organizational Leadership, Initiative and Leadership, Digital Communications

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    Job Success: Get Hired or Promoted in 3 Steps

    Skills you'll gain: Web Presence, Social Media Content, Infographics, Social Media, Oral Expression, Professional Development, Concision, Social Media Strategy, Recruitment, Professionalism, Writing, Data Visualization, Branding

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    694 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Oral Communication for Engineering Leaders

    Skills you'll gain: Oral Expression, Presentations, Technical Communication, Verbal Communication Skills, Public Speaking, Infographics, Interactive Data Visualization, Persuasive Communication, Communication Strategies, Communication, Verbal Strategic Communication, Non-Verbal Communication, Graphic and Visual Design, Stress Management

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    269 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Budgeting essentials and development

    Skills you'll gain: Budget Management, Budgeting, Financial Management, Operating Budget, Cost Control, Performance Management, Performance Measurement, Business Planning, Business Strategy, Strategic Planning, Variance Analysis, Cross-Functional Collaboration, Forecasting

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    319 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Create a High-Performing Team

    Skills you'll gain: People Management, Team Leadership, Team Management, Management Training And Development, Team Building, Leadership and Management, Organizational Leadership, Teamwork, People Development, Professional Development, Leadership, Culture Transformation, Relationship Building, Collaboration, Internal Communications, Communication Strategies, Drive Engagement, Willingness To Learn, Lifelong Learning, AI Enablement

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    282 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Team Effectiveness

    Skills you'll gain: Constructive Feedback, Customer Service, Team Performance Management, Service Management, Customer Support, Management Reporting, Customer experience improvement, Service Improvement, Team Building, Performance Reporting, Business Reporting, Team Management, Customer Success Management, Employee Onboarding, Customer Relationship Management, Peer Review, Operational Excellence, Drive Engagement, Data Analysis, Business Communication

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Methods and Data Analysis Certificate

    Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Brand Awareness, Research Design, Market Dynamics, Data Collection, Data Literacy, Data Analysis, ChatGPT, Data Analysis Software, Microsoft Excel, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    260 reviews

    Intermediate Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Pitchbooks and Deal Documentation

    Skills you'll gain: Investment Banking, Presentations, Benchmarking, Financial Statement Analysis, Sales Presentations, Strategic Communication, Organizational Structure, Financial Analysis, Competitive Analysis, Financial Modeling, Financial Statements, Data Integration, Financial Acumen, Market Analysis, Data Storytelling, Strategic Partnership, Data Visualization, Business Research, Mergers & Acquisitions, Corporate Finance

    Beginner Ā· Specialization Ā· 3 - 6 Months

1…131132133…519

In summary, here are 10 of our most popular marketing strategy courses

  • Escalamiento exitoso e Innovación en los Negocios:Ā Pontificia Universidad Católica de Chile
  • International Human Resource Management:Ā Sage Publications
  • Financial Tools and Planning:Ā John Wiley & Sons
  • Introduction to Microsoft Dynamics 365:Ā Microsoft
  • Communication in Management & Leadership: Complete Guide:Ā Chris Croft Training
  • Job Success: Get Hired or Promoted in 3 Steps:Ā The State University of New York
  • Oral Communication for Engineering Leaders:Ā Rice University
  • Budgeting essentials and development:Ā Fundação Instituto de Administração
  • Create a High-Performing Team:Ā Google
  • Team Effectiveness:Ā Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok