Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia
Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Statistical Software, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting, Regression Analysis
Beginner · Course · 1 - 3 Months
Duke University
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Tableau Software, Dashboard Creation, Data Visualization, Business Analytics, Interactive Data Visualization, Statistical Visualization, Process Improvement, Business Process, Presentations, Business Process Improvement, Data Visualization Software, Oral Expression, Data Analysis, Graphing, Analysis, Visualization (Computer Graphics), Stakeholder Communications
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Social Media Content, Social Media Management, Social Media, Responsible AI, Content Strategy, Content Creation, Social Media Campaigns, Social Media Strategy, Generative AI Agents, Content Scheduling, Generative AI, Campaign Management, Social Media Marketing, Ideation, AI literacy, Prompt Engineering, Business Ethics, Ethical Standards And Conduct, Editing
Intermediate · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Opportunities, Consumer Behaviour, Competitive Intelligence, Business Strategy, Strategic Marketing, Marketing Psychology, Cost Accounting, Customer Insights, Product Lining, Supply And Demand, Economics, Demand Planning, Presentations, Customer Analysis
Beginner · Specialization · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Supplier Management, Supply Management, Supplier Relationship Management, Supplier Performance Management, Negotiation, Supplier Quality Management, Vendor Management, Purchasing, Contract Negotiation, Request For Quotation (RFQ), Vendor Relationship Management, Price Negotiation, Procurement, Case Studies, Stakeholder Management, Contract Management, Market Analysis, Supplier Risk Management, Request for Proposal
Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Facebook, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Event Marketing, Social Media Strategy, Shared Media, Event Management, Content Scheduling, Content Strategy, Drive Engagement, Public Affairs, General Sales Practices, Content Creation, Selling Techniques, Online Advertising, Communication
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Retail Store Operations, Retail Management, Merchandising, Product Assortment, Inventory and Warehousing, Inventory Management, Retail Sales, Operations Management, Inventory Control, Strategic Thinking, Revenue Management, Profit and Loss (P&L) Management, Supply Chain Management, Supply Chain, Operations, Business, Operational Efficiency, Analytics, Analysis, Decision Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Portfolio Risk, Portfolio Management, Risk Modeling, Investment Management, Financial Market, Risk Management, Market Liquidity, Risk Management Framework, Risk Analysis, Investments, Finance, Performance Measurement, Construction, Construction Management, Advanced Analytics, Budgeting, Performance Testing, Stress Management, Analytics, Design
Mixed · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Data Presentation, Statistical Analysis, Statistical Software, Correlation Analysis, Plot (Graphics), Exploratory Data Analysis, Statistical Visualization, Data Manipulation, Decision Tree Learning, Statistical Machine Learning, Data Analysis, Statistical Methods, Machine Learning, Statistics
Beginner · Specialization · 3 - 6 Months