Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Communication Planning, Strategic Communication, Planning, Communication Strategies, Media Strategy, Strategic Planning, Media Planning, Stakeholder Communications, Media and Communications, Project Planning, Network Planning And Design, Communication Systems, Program Evaluation, Communication, Integrated Marketing Communications, Systems Development, Analysis, Influencing, Systems Design, Environment
Mixed · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Sales Prospecting, Sales Process, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, Customer Analysis, Lead Generation, Value Propositions, General Sales Practices, Selling Techniques, Sales Management, Customer Insights, Business Research, Customer Relationship Management, Strategic Marketing, Negotiation, Planning, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Spreadsheet Software, Financial Modeling, Predictive Modeling, Regression Analysis, Statistical Modeling, Data Modeling, Excel Formulas, Risk Modeling, Business Modeling, Simulation and Simulation Software, Operations Research, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Cash Flow Forecasting
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: AI powered creativity, Google Gemini, Visual Storytelling, Multimodal Prompts, Generative AI, AI literacy, AI Enablement, AI Personalization, AI Workflows, Creative Design, Ideation, Artificial Intelligence, Google Workspace, Responsible AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retail Store Operations, Retail Management, Merchandising, Product Assortment, Inventory and Warehousing, Inventory Management, Retail Sales, Operations Management, Inventory Control, Strategic Thinking, Revenue Management, Profit and Loss (P&L) Management, Supply Chain Management, Supply Chain, Operations, Business, Operational Efficiency, Analytics, Analysis, Decision Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: Portfolio Risk, Portfolio Management, Risk Modeling, Investment Management, Financial Market, Risk Management, Market Liquidity, Risk Management Framework, Risk Analysis, Investments, Finance, Performance Measurement, Construction, Construction Management, Advanced Analytics, Budgeting, Performance Testing, Stress Management, Analytics, Design
Mixed · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Data Presentation, Statistical Analysis, Statistical Software, Correlation Analysis, Plot (Graphics), Exploratory Data Analysis, Statistical Visualization, Data Manipulation, Decision Tree Learning, Statistical Machine Learning, Data Analysis, Statistical Methods, Machine Learning, Statistics
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Data Warehousing, Data Infrastructure, Data Architecture, Cloud Storage, Data Management, Advanced Analytics, Big Data, Machine Learning Methods, Data Integration, Analytics, Data Processing, Data Security, Cloud Computing Architecture
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Storytelling, Workforce Planning, People Analytics, Dashboard, Human Resources Software, Power BI, Dashboard Creation, Key Performance Indicators (KPIs), Human Resources Management and Planning, Business Metrics, Workforce Development, Workforce Management, Performance Metric, Interactive Data Visualization, Business Intelligence, Human Resource Strategy, Workflow Management, Performance Measurement, Analytics, Strategic Thinking
Intermediate · Course · 1 - 3 Months

Duke University
Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Model Training, Computer Vision, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Natural Language Processing, Predictive Modeling, Data Science, Predictive Analytics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Planning, Product Requirements, Agile Product Development, AI Product Strategy, Cross-Functional Collaboration, Product Strategy, Market Analysis, Business Research, Compliance Management, Competitive Analysis, Cross-Functional Team Leadership, Enterprise Security, Agile Methodology
Beginner · Course · 1 - 3 Months