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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Sage Publications

    Gandhian Thought and Communication

    Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Planning, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Business Modeling, Market Analysis, Value Propositions, Resource Utilization

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    2.1K reviews

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance

    4.5
    Rating, 4.5 out of 5 stars
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    397 reviews

    Beginner · Specialization · 3 - 6 Months

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    PwC

    Problem Solving with Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Complex Problem Solving, Data Analysis Software, Data Analysis, Statistical Analysis, Data Management

    4.7
    Rating, 4.7 out of 5 stars
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    5.5K reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Content Performance Analysis, Web Content, Keyword Research, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience

    4.5
    Rating, 4.5 out of 5 stars
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    800 reviews

    Advanced · Guided Project · Less Than 2 Hours

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    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Analysis Software, Microsoft Office, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.3
    Rating, 4.3 out of 5 stars
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    413 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    522 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Strategic Planning, Organizational Strategy, Business Transformation, Corporate Strategy, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Plan Execution, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
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    4.6K reviews

    Mixed · Course · 1 - 3 Months

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    John Wiley & Sons

    Facebook: Mobile, Messenger & Groups

    Skills you'll gain: Facebook, digital literacy, Social Media, Communication, Social Media Marketing, Media and Communications, Data Sharing, Social Skills, Social Media Strategy, Community Development, Relationship Building, Online Advertising, Information Privacy, Collaboration, Content Management, Group Policy, File Management, Organizational Skills

    Beginner · Course · 1 - 3 Months

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    SkillsBooster Academy

    Cross-Media Content Creation with Multimodal AI

    Skills you'll gain: Prompt Engineering, AI powered creativity, Responsible AI, Generative AI, Multimodal Prompts, Media Production, AI Workflows, ChatGPT, Content Creation, Photo/Video Production and Technology, Legal Risk, Digital Content, Video Production, Scalability, Mockups, Artificial Intelligence, Style Guides, Social Media Content, Workflow Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

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    SkillsBooster Academy

    Claude AI Tools for Beginners

    Skills you'll gain: Claude Code, Anthropic Claude, Vibe coding, Figma (Design Software), AI Workflows, AI Orchestration, Prompt Engineering, Software Development Tools, AI Integrations, Marketing Automation, Organizational Skills, Business Writing, Design, Generative AI, AI Security, User Interface and User Experience (UI/UX) Design, Code Review, Artificial Intelligence, Web Design, Strategic Thinking

    4.3
    Rating, 4.3 out of 5 stars
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    41 reviews

    Beginner · Specialization · 3 - 6 Months

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    Microsoft

    Campaign Execution and Automation

    Skills you'll gain: Conversion Funnel Analysis, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Digital Marketing Campaigns, Marketing Operations, Advertising Campaigns, Marketing Planning, Personalized Campaigns, Social Media Campaigns, Go To Market Strategy, Cross-Channel Marketing, Content Performance Analysis, Paid media, Plan Execution, Pay Per Click Advertising, Performance Analysis, Integrated Marketing Communications, LinkedIn

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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