• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad Autónoma Metropolitana

    Conciencia Lingüística

    Skills you'll gain: Grammar, Language Competency, Spanish Language, Language Learning, Vocabulary, Oral Comprehension, Language Interpretation, Translation, and Studies, Multilingualism, Learning Theory

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Contratación y mercado digital. Aspectos legales y otras cuestiones de interés

    Skills you'll gain: Legal Technology, Payment Systems, Blockchain, Personally Identifiable Information, digital literacy, Law, Regulation, and Compliance, Digital Assets, E-Commerce, General Data Protection Regulation (GDPR), Information Privacy, Civil Law, Contract Review, Internet Of Things, Payment Processing, Legal Risk, Regulation and Legal Compliance, FinTech, Commercial Laws, Robotics, Litigation and Civil Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Michigan

    Community Awareness: Police Brutality in the U.S.

    Skills you'll gain: Community Organizing, Community Development, Social Justice, Community and Social Work, Advocacy, Discussion Facilitation, Journalism, Diversity Awareness, Public History, Public Policies, Policy Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Corporate governance. Mitos y realidades

    Skills you'll gain: Legal Risk, Governance, Compliance Management, Regulation and Legal Compliance, Regulatory Compliance, Law, Regulation, and Compliance, Governance Risk Management and Compliance, Business Ethics, Corporate Strategy, Risk Management, Diversity Equity and Inclusion Initiatives, Diversity and Inclusion

    4.5
    Rating, 4.5 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Trade & investment: evidence-based policies for development

    Skills you'll gain: Policy Analysis, Research, and Development, Economic Development, Policy Development, Policy Analysis, International Relations, Research, Public Policies, Economics, Writing, Diplomacy, Business Economics, Econometrics, Analysis, Market Dynamics, Estimation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Aprendizaje Activo STEM con Simulaciones Interactivas PhET

    Skills you'll gain: Education Software and Technology, Design Strategies, Mathematics Education, Growth Mindedness, Digital pedagogy, Design Reviews, Simulations, Simulation and Simulation Software, Interactive Design, User Feedback, Conceptual Design, Research and Design, Human Computer Interaction, Display Devices, Chemistry, Physics, Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    850 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Foundations of Trauma Informed Pedagogy

    Skills you'll gain: Child Development, Working With Children, Trauma Care, Childhood Education and Development, Teaching, Instructional Strategies, Pedagogy, K-12 pedagogy, Disabilities, Advocacy, Social Justice, Mental and Behavioral Health, Mental Health, Student Support and Services, Self-Awareness, Diversity Equity and Inclusion Initiatives, Cultural Responsiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Climate change education

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Climate Change Programs, Water Resources, Environment, Hydrology, Climate Change Adaptation, Mitigation, Environmental Issue, Water Sustainability, Land Management, Environmental Science, Natural Resource Management, Sustainable Systems, Health Disparities, Sustainable Development, Education and Training, Environment Health And Safety, Biology, Teaching

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Algorithms, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    International Communication and East Asian Affairs (1)

    Skills you'll gain: Media and Communications, International Relations, Electronic Media, Journalism, Public Affairs, Media Production, Culture, Branding, Cultural Diversity, Communication Systems, Digital Communications, Political Sciences, Diplomacy, Brand Management, Brand Strategy, Digital Transformation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Journey Design and Orchestration

    Skills you'll gain: Campaign Management, Personalized Campaigns, Cross-Channel Marketing, Campaign Planning, Email Marketing, Digital Marketing Campaigns, Content Performance Analysis, AI Personalization, Journey Mapping, Social Media Campaigns, Data-Driven Marketing, Advertising Mail, Customer Engagement, Communication Planning, Performance Analysis, Customer Insights, Driving engagement, Marketing Budgets, Marketing Analytics, Power BI

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Archaeology : Archaeology as Science

    Skills you'll gain: Timelines, Ancient History, Scientific Methods, World History, Anthropology, Science and Research, Environmental Science, Investigation, Social Sciences, Environment, Spatial Analysis, Geographic Information Systems, Research, Culture, Geospatial Information and Technology, Data Collection, Biology

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

1…123124125…580

In summary, here are 10 of our most popular social media marketing courses

  • Conciencia Lingüística: Universidad Autónoma Metropolitana
  • Contratación y mercado digital. Aspectos legales y otras cuestiones de interés: Universitat Autònoma de Barcelona
  • Community Awareness: Police Brutality in the U.S.: University of Michigan
  • Corporate governance. Mitos y realidades: Universitat Autònoma de Barcelona
  • Trade & investment: evidence-based policies for development: Erasmus University Rotterdam
  • Aprendizaje Activo STEM con Simulaciones Interactivas PhET: University of Colorado Boulder
  • Foundations of Trauma Informed Pedagogy: University of Illinois Urbana-Champaign
  • Climate change education: Banco Interamericano de Desarrollo
  • Getting Started with TikTok: Aptly
  • International Communication and East Asian Affairs (1): National Taiwan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok