• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    WiTF! - Working in the Future

    Skills you'll gain: Workforce Development, Production Process, Business Transformation, Digital Transformation, Automation, Social Sciences, Organizational Structure, Socioeconomics, Organizational Change, Social Studies, Trend Analysis, Technology Strategies, World History, Emerging Technologies, Innovation, Storytelling, Analysis, Demography, Economics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Softer Side of Science Communication

    Skills you'll gain: Non-Verbal Communication, Storytelling, Conflict Management, Interpersonal Communications, Driving engagement, De-escalation Techniques, Rapport Building, Diversity Awareness, Workplace inclusivity, Cultural Responsiveness, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Psychology, Vulnerability

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    International Communication and East Asian Affairs (3)

    Skills you'll gain: Journalism, Large Language Modeling, Media and Communications, AI Security, Electronic Media, Storytelling, Responsible AI, International Relations, digital literacy, Writing, Natural Language Processing, Digital Communications

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Choosing a Facebook Post Type Based on Desired Engagement

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Linkedin Ads Course : Master B2B Lead Generation

    Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Personnes, technologie et futur de la mobilité

    Skills you'll gain: Automation, Social Sciences, Social Impact, Electric Power Systems, Emerging Technologies, Sustainable Technologies, Economics, Policy, and Social Studies, Sustainable Development, Public Policies, Health Care, Environmental Issue, Augmented and Virtual Reality (AR/VR), Climate Change Mitigation

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build a Full Website using WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    H

    Hebrew University of Jerusalem

    The Wonders and Challenges of Bible Education

    Skills you'll gain: Teaching, Pedagogy, Program Evaluation, Instructional Strategies, Curriculum Planning, Classroom Management, Storytelling, Ethical Standards And Conduct, Student Engagement, Child Development, Working With Children, Liberal Arts, Ancient History, Social Studies, Culture, Discussion Facilitation

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Ensenyament de llengües i alfabetització de persones adultes

    Skills you'll gain: Adult Education, Classroom Management, Communication, Literacy, Cultural Diversity, Training Programs, Teaching, Language Learning, Course Development, Intercultural Competence, Instructional Strategies, Research

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Visualizing and Collaborating with Popplet

    Skills you'll gain: Collaborative Software, Education Software and Technology, Digital pedagogy, digital literacy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Educación superior y emprendimiento

    Skills you'll gain: Higher Education, Student-Centred Learning, Education and Training, Course Development, Entrepreneurship, Teaching, Sustainable Development, Curriculum Development, Training Programs, Student Engagement, Creative Problem-Solving, Business Development, Social Impact, Collaboration, Community Development, Innovation, Project Design, Program Evaluation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Learn to Teach Java: Boolean Expressions, If Statements, and Iteration

    Skills you'll gain: Debugging, Java, Teaching, Program Development, Computer Programming, Programming Principles, Object Oriented Programming (OOP), Integrated Development Environments, Computational Logic, Pseudocode, Algorithms, Test Case

    Beginner · Course · 1 - 3 Months

1…121122123…441

In summary, here are 10 of our most popular social media marketing courses

  • WiTF! - Working in the Future: Technical University of Munich (TUM)
  • The Softer Side of Science Communication: University of Colorado Boulder
  • International Communication and East Asian Affairs (3): National Taiwan University
  • Choosing a Facebook Post Type Based on Desired Engagement: Coursera
  • Linkedin Ads Course : Master B2B Lead Generation: LearnKartS
  • Personnes, technologie et futur de la mobilité: University of Michigan
  • Build a Full Website using WordPress: Coursera
  • The Wonders and Challenges of Bible Education: Hebrew University of Jerusalem
  • Ensenyament de llengües i alfabetització de persones adultes: Universitat Autònoma de Barcelona
  • Visualizing and Collaborating with Popplet: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok