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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Genomic Technologies

    Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Data Analysis, Computer Science, Statistical Analysis, Computational Thinking, Biostatistics, Statistics, Software Engineering, Algorithms, Biology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Building AI Agents – Fundamentals to Advanced

    Skills you'll gain: Email Automation, Agentic Workflows, AI Workflows, Multimodal Prompts, Tool Calling, Calendar Management, Machine Learning Methods, Scheduling, AI Security, Text Mining, Classification Algorithms, JSON

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Desarrollo de tu marca personal

    Skills you'll gain: Branding, Marketing Planning, Strategic Marketing, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Fundamentals for Non-Data Scientists

    Skills you'll gain: Machine Learning Methods, Generative AI, Data Management, Big Data, Applied Machine Learning, Generative Adversarial Networks (GANs), Machine Learning, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Autoencoders, Deep Learning, Model Evaluation, Algorithms, Data Analysis, Process Improvement and Optimization, Artificial Neural Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    942 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    The User Experience Team of One

    Skills you'll gain: User Research, Usability Testing, Stakeholder Engagement, User Experience Design, User Experience, Experience Design, Persona (User Experience), Workflow Management, Human Centered Design, User Centered Design, UI/UX Strategy, Wireframing, Prototyping, Design Thinking, Cross-Functional Collaboration, Information Architecture, Storytelling

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Regression Models

    Skills you'll gain: Regression Analysis, Statistical Analysis, Statistical Modeling, Logistic Regression, Data Analysis, Model Evaluation, Probability & Statistics, Statistical Inference

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Design for Learning: UX in Online Teaching

    Skills you'll gain: Video Production, Instructional Design, Digital pedagogy, Virtual Environment, User Interface and User Experience (UI/UX) Design, Teaching, Education Software and Technology, User Centered Design, Student Engagement, Learning Styles, Technical Writing, Web Content Accessibility Guidelines, UI/UX Research, Online Advertising, Survey Creation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Target Audience, Data Manipulation, Proposal Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    253 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Ideas from the History of Graphic Design

    Skills you'll gain: Graphic Design, Graphic and Visual Design, Art History, Design, Logo Design, Design Strategies, Visual Design, Typography, Branding, Design Elements And Principles, Advertising, Aesthetics, Brand Marketing, Creativity, Culture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI For Data Analysts

    Skills you'll gain: Agentic systems, Responsible AI, Data Pipelines, Law, Regulation, and Compliance, Data Ethics, Model Evaluation, Information Privacy, Data Processing, AI Workflows, Data Analysis, No-Code Development, Analytical Skills, Machine Learning, Artificial Intelligence, Real Time Data, Ethical Standards And Conduct, Machine Learning Algorithms, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.2
    Rating, 4.2 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming: Solving Problems with Software

    Skills you'll gain: Debugging, Java, Algorithms, Java Programming, Program Development, Programming Principles, Statistical Analysis, Software Design, Computer Programming, Data Import/Export, Integrated Development Environments, File I/O, Data Processing, Software Documentation, Data Manipulation, Object Oriented Programming (OOP), API Design, Data Analysis, Software Testing, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.1K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Genomic Technologies: Johns Hopkins University
  • Building AI Agents – Fundamentals to Advanced: Packt
  • Desarrollo de tu marca personal: Tecnológico de Monterrey
  • AI Fundamentals for Non-Data Scientists: University of Pennsylvania
  • The User Experience Team of One: Packt
  • Regression Models: Johns Hopkins University
  • Design for Learning: UX in Online Teaching: Packt
  • SQL for Data Science Capstone Project: University of California, Davis
  • Ideas from the History of Graphic Design: California Institute of the Arts
  • AI For Data Analysts: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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