• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Brand Marketing, Target Audience, Data-Driven Marketing, Marketing Psychology, Digital Advertising, Digital Media Strategy, Owned Media, Target Market, Digital Brand Strategy, Content Performance Analysis, Online Advertising, Paid media, Marketing Analytics, Digital Analysis, Social Media Campaigns, Persona Development, Customer Analysis, Marketing, Google Analytics, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    The Complete Self-Discipline Course - Control Your Own Life

    Skills you'll gain: Self-Discipline, Action Oriented, Habit Formation, Empowerment, Personal Development, Goal Setting, Lifelong Learning, Time Management, Behavioral Management, Relationship Building, Constructive Feedback, Creativity

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Learn Unity Game Development - Build Six Games with Unity

    Skills you'll gain: Unity Engine, User Interface (UI), User Interface (UI) Design, Game Design, Android (Operating System), User Interface and User Experience (UI/UX) Design, UI Components, C# (Programming Language), 3D Assets, Android Development, Video Game Development, Animation and Game Design, Mobile Development Tools, Application Deployment, Scripting, Software Installation, Development Environment, Animations

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Regression & Logistic Models in Excel & Minitab

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Logistic Regression, Scatter Plots, Data Analysis, Predictive Analytics, Predictive Modeling, Minitab, Statistical Modeling, Statistical Software, Statistical Methods, Statistical Analysis, Data Analysis Software, Statistical Hypothesis Testing, Correlation Analysis, Microsoft Excel, Model Evaluation

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: Data Cleansing, Digital Analysis, Web Analytics and SEO, Exploratory Data Analysis, Data-Driven Decision-Making, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Omni-Channel Marketing Plans

    Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Michigan

    Student Debt Crisis Teach-Out

    Skills you'll gain: Loans, Consumer Lending, General Lending, Higher Education, Credit Risk, Economics, Policy, and Social Studies, Student Services, Financial Policy, Social Studies, Policy Analysis, Adult Education, Academic Advising, Return On Investment, Economics, Advocacy

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize and Deploy Edge AI Models

    Skills you'll gain: Model Optimization, Model Deployment, MLOps (Machine Learning Operations), Tensorflow, Performance Analysis, Performance Testing, Applied Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Optimizing and Deploying LLM Systems

    Skills you'll gain: LangChain, LLM Application, Prompt Patterns, Prompt Engineering, Model Deployment, Large Language Modeling, Token Optimization, Application Programming Interface (API), Application Deployment, Retrieval-Augmented Generation, LangGraph, OpenAI, Containerization, Continuous Deployment, Postman API Platform, Artificial Intelligence, Continuous Integration, Amazon Web Services, Authentications, Performance Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Atmosphere, AI, Famous Horror Mechanics, and Final Touches

    Skills you'll gain: Unreal Engine, Game Design, Video Game Development, Virtual Environment, Animation and Game Design, Computer Graphic Techniques, Artificial Intelligence, Cinematography

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत

    Skills you'll gain: Target Market, Target Audience, Marketing Strategies, Marketing Planning, Strategic Marketing, Digital Marketing Tools, Marketing, Sales Process, Marketing Effectiveness, Marketing Strategy and Techniques, Brand Strategy, Marketing Analytics, Sales Strategy, Business Marketing, Branding, Brand Awareness, Brand Management, Digital Marketing, Sales, Revenue Management

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Master Banking Operations & Credit Analysis

    Skills you'll gain: Banking Services, Banking, Commercial Banking, Bank Regulations, Lending and Underwriting, Retail Banking, Credit Risk, Commercial Lending, Payment Systems, Financial Services, Consumer Lending, Regulatory Compliance, Financial Regulation, Loan Origination, Regulatory Requirements, Securities (Finance), Loan Documentation, Loans, Payment Processing and Collection, Deposit Accounts

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 3 Months

1…118119120…141

In summary, here are 10 of our most popular consumer behavior courses

  • Mastering Brand Awareness: Fundamentals to Advanced: Board Infinity
  • The Complete Self-Discipline Course - Control Your Own Life: Packt
  • Learn Unity Game Development - Build Six Games with Unity: Packt
  • Regression & Logistic Models in Excel & Minitab: EDUCBA
  • Analyze GA4: Fix Your Data: Coursera
  • Craft Omni-Channel Marketing Plans: Coursera
  • Student Debt Crisis Teach-Out: University of Michigan
  • Optimize and Deploy Edge AI Models: Coursera
  • Optimizing and Deploying LLM Systems: Edureka
  • Atmosphere, AI, Famous Horror Mechanics, and Final Touches: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok