• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    C

    Coursera

    Understanding & Preventing Workplace Sexual Harassment

    Skills you'll gain: Diversity and Inclusion, Workplace inclusivity, Diversity Awareness, Cultural Diversity, Empathy, Law, Regulation, and Compliance, Legal Risk, Advocacy, Labor Law, Professionalism, Conflict Management, Corrective and Preventive Action (CAPA), Accountability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Performance Reporting, Storytelling, Content Management Systems, Content Performance Analysis, Content Strategy, Report Writing, Business Reporting, Content Scheduling, Marketing Effectiveness, Media Strategy, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    240 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Linguistic Diversity, What for?

    Skills you'll gain: Multilingualism, Language Interpretation, Translation, and Studies, Cultural Diversity, Language Learning, Diversity Awareness, Culture, Intercultural Competence, World History, Community Development, Advocacy, Discussion Facilitation, Creativity, Digital Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    146 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    U

    University of Alberta

    Arctic Economy

    Skills you'll gain: Social Studies, International Relations, Socioeconomics, Cultural Diversity, Natural Resource Management, World History, Culture, Environmental Issue, Economics, Policy, and Social Studies, Sustainable Development, Economic Development, European History, Economics, Environment and Resource Management, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    J

    Johns Hopkins University

    Firearm Purchaser Licensing Teach-Out: The Background Check Policy Not Enough People Are Talking About

    Skills you'll gain: Public Health, Public Safety and National Security, Policy Analysis, Research, and Development, Public Policies, Social Studies, Social Sciences, Advocacy, Community Organizing, Law, Regulation, and Compliance

    3.6
    Rating, 3.6 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Illinois Tech

    Industrial Psychology

    Skills you'll gain: Industrial and Organizational Psychology, Job Analysis, Talent Management, Leadership and Management, Management Training And Development, Team Leadership, Organizational Leadership, Performance Analysis, Staff Management, Performance Review, Diversity Equity and Inclusion Initiatives, Leadership, People Development, Human Resource Management, Human Resource Strategy, Performance Appraisal, Human Resources, Team Motivation, Human Resources Management and Planning, Diversity and Inclusion

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Negotiating Learner Differences: Towards Productive Diversity in Learning

    Skills you'll gain: Education Software and Technology, Differentiated Instruction, Education and Training, Diversity Awareness, Cultural Diversity, Digital pedagogy, Special Education, Human Learning, Teaching, Pedagogy, Higher Education, Student-Centred Learning, Instructional Strategies, Social Justice, Socioeconomics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Brand Management and Brand Equity Strategy

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Integrated Marketing Communications, Brand Awareness, Strategic Marketing, Consumer Behaviour, Digital Brand Strategy, Marketing, Target Market, Marketing Management, Marketing Communications, Cross-Channel Marketing, Business Strategy, Customer Analysis, Marketing Strategy and Techniques, Digital Media Strategy, Promotional Strategies, Web Presence

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    IA: Ética en la Inteligencia Artificial Educativa

    Skills you'll gain: Responsible AI, Law, Regulation, and Compliance, Data Ethics, Risking, Artificial Intelligence, Education and Training, AI literacy, Ethical Standards And Conduct, Social Impact, Economics, Policy, and Social Studies, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    57 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Environmental Justice

    Skills you'll gain: Social Justice, Environmental Issue, Sustainable Systems, Sustainable Development, Health Disparities, Social Determinants Of Health, Environmental Policy, Environmental Engineering and Restoration, Health Equity, Environmental Resource Management, Environmental Laws, Legal Proceedings, Environmental Social And Corporate Governance (ESG), Litigation and Civil Justice, Environmental Regulations, Community Organizing, Environmental Science, Community and Social Work, Natural Resource Management, Collaboration

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

1…117118119…580

In summary, here are 10 of our most popular social media marketing courses

  • Understanding & Preventing Workplace Sexual Harassment: Coursera
  • Microsoft Public Relations and Communications Associate: Microsoft
  • Linguistic Diversity, What for?: Universitat Autònoma de Barcelona
  • Comércio Internacional: Fundação Instituto de Administração
  • Arctic Economy: University of Alberta
  • Firearm Purchaser Licensing Teach-Out: The Background Check Policy Not Enough People Are Talking About: Johns Hopkins University
  • Industrial Psychology: Illinois Tech
  • Negotiating Learner Differences: Towards Productive Diversity in Learning: University of Illinois Urbana-Champaign
  • Brand Management and Brand Equity Strategy: EDUCBA
  • IA: Ética en la Inteligencia Artificial Educativa: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok