• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology: Data Collection, Use, and Privacy

    Skills you'll gain: Big Data, Cybersecurity, Pedagogy, Data Security, Cryptography, Information Privacy, Encryption, Responsible AI, AI Personalization, Computer Science, Information Technology, Web Applications, Web Servers, Machine Learning, Supervised Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Conflict Resolution, Negotiations and Crisis Management

    Skills you'll gain: Crisis Management, Mediation, Negotiation, Conflict Management, Diplomacy, Leadership, Governance, Public Safety and National Security, International Relations, Social Justice, Diversity and Inclusion, Decision Making, Case Studies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Child Care as a Business

    Skills you'll gain: Business Planning, Working With Children, Business, Small Business Accounting, Tax Management, Policy Development, Parent Communication, Contract Management, Revenue Management, Budgeting, Insurance, Cost Estimation, Payment Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Using Generative AI for Learning Design Activities

    Skills you'll gain: Generative AI, Prompt Engineering, Course Development, Instructional Design, Brainstorming, Design Strategies, Content Creation, Persona Development, Professional Development, digital literacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Mieux comprendre l'ESS pour mieux en parler

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Communication Strategies, Governance, Journalism, Innovation, Sustainable Business, Stakeholder Engagement, Economics, Interviewing Skills, Business Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    商管研究中的賽局分析(二):資訊經濟學 (Game Theoretic Analysis for Business Research (2))

    Skills you'll gain: Supply Chain Management, Game Theory, Economics, Business Research, Forecasting, Competitive Analysis, Business Analysis, Business Strategy, Business Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    I

    IE Business School

    فهم صنع السياسات الاقتصادية

    Skills you'll gain: Financial Policy, Economics, Economic Development, Economics, Policy, and Social Studies, Public Policies, Tax, Policy Analysis, International Finance, Business Economics, Fiscal Management, Growth Strategies, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Politics and Ethics of Data Analytics in the Public Sector

    Skills you'll gain: Data Ethics, Policy Analysis, Case Studies, Political Sciences, Data Analysis, Responsible AI, Public Policies, Analytics, Model Evaluation, Data Presentation, Data-Driven Decision-Making, Ethical Standards And Conduct, R Programming, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Encouraging Student Collaboration with Padlet

    Skills you'll gain: Collaborative Software, Education Software and Technology, Digital pedagogy, Real Time Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Clase Entera con PhET para la Educación STEM

    Skills you'll gain: Design Strategies, Mathematics Education, Simulations, Simulation and Simulation Software, User Feedback, Scientific Visualization, Display Devices

    4.9
    Rating, 4.9 out of 5 stars
    ·
    144 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Urbanization and Development: Practice, Theory, and Policy

    Skills you'll gain: Sustainable Development, Social Sciences, Social Justice, Political Sciences, International Relations, Governance, Innovation, Sociology, Policy Analysis, Cultural Diversity, Economics, Case Studies

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Growing Great Writers with Writable

    Skills you'll gain: Constructive Feedback, Education Software and Technology, Literacy, Train The Trainer

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…113114115…441

In summary, here are 10 of our most popular social media marketing courses

  • Teaching Impacts of Technology: Data Collection, Use, and Privacy: University of California San Diego
  • Conflict Resolution, Negotiations and Crisis Management: O.P. Jindal Global University
  • Child Care as a Business: The State University of New York
  • Using Generative AI for Learning Design Activities : University of Michigan
  • Mieux comprendre l'ESS pour mieux en parler: ESSEC Business School
  • 商管研究中的賽局分析(二):資訊經濟學 (Game Theoretic Analysis for Business Research (2)): National Taiwan University
  • فهم صنع السياسات الاقتصادية: IE Business School
  • Politics and Ethics of Data Analytics in the Public Sector: University of Michigan
  • Encouraging Student Collaboration with Padlet: Coursera
  • Clase Entera con PhET para la Educación STEM: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok