• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    B

    Braze

    Email Marketer

    Skills you'll gain: Email Marketing, Marketing Automation, Email Automation, A/B Testing, Personalized Campaigns, Target Audience, Campaign Management, Data-Driven Marketing, Brand Marketing, Advertising Campaigns, AI Personalization, Campaign Planning, Digital Marketing Tools, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Marketing, Customer Engagement, Promotions and Campaigns, Analytics

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Attribution Model Analysis

    Skills you'll gain: Marketing Effectiveness, Marketing Channel, Data-Driven Marketing, Marketing Analytics, Marketing Budgets, Performance marketing, Cross-Channel Marketing, Digital Analysis, Budget Management, Marketing Planning, Analysis, Model Evaluation, Budgeting, Media Planning, Stakeholder Communications, Marketing, Performance Measurement, Return On Investment, Journey Mapping, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Designing Effective Science Communication

    Skills you'll gain: Oral Expression, Non-Verbal Communication, Learning Theory, Storytelling, Education Software and Technology, Human Learning, Motivational Interviewing, Conflict Management, Interpersonal Communications, Technical Communication, Education and Training, Pedagogy, Media and Communications, Driving engagement, Writing, Scientific Methods, Rapport Building, Diversity Awareness, Workplace inclusivity, Cultural Responsiveness

    4.3
    Rating, 4.3 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Alberta

    Arctic Economy

    Skills you'll gain: Social Studies, International Relations, Socioeconomics, Cultural Diversity, Natural Resource Management, World History, Culture, Environmental Issue, Economics, Policy, and Social Studies, Sustainable Development, Economic Development, European History, Economics, Environment and Resource Management, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Tecnologías para la Innovación Educativa

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Technology Solutions, Emerging Technologies, Innovation, Technology Strategies, Higher Education, Solution Design, Trend Analysis, Problem Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    288 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    La enseñanza de las Ciencias Naturales en la escuela primaria

    Skills you'll gain: Curiosity, Student Engagement, Drive Engagement, Investigation, Student-Centred Learning, Teaching, General Science and Research, Education and Training, Learning Strategies, Interactive Learning, Pedagogy, Scientific Methods, Science and Research, Instructing, K-12 pedagogy, Learning Theory, Instructional Strategies, Childhood Education and Development, Experimentation, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Criterios para la Gestión y el Aseguramiento de la Calidad en la Educación Superior

    Skills you'll gain: Quality Assurance, Quality Assessment, Teaching, Higher Education, Accountability, Education and Training, Program Standards, Quality Management, Quality Monitoring, Pedagogy, Accountability Frameworks, Quality Management Systems, Quality Improvement, Continuous Quality Improvement (CQI), Benchmarking, Peer Review, Research, Analysis, External Auditing

    4
    Rating, 4 out of 5 stars
    ·
    94 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Red de sentidos: Arte, educación y procesos creativos

    Skills you'll gain: Education and Training, Curriculum Planning, Art History, Teaching, Instructional and Curriculum Design, Pedagogy, Aesthetics, Mathematics Education, Liberal Arts, Creativity, Geometry, Research, Science and Research, Social Sciences

    4.9
    Rating, 4.9 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI for Legal Services Primer

    Skills you'll gain: Prompt Engineering, Legal Technology, Generative AI, AI literacy, Generative Model Architectures, Prompt Patterns, Large Language Modeling, Responsible AI, LLM Application, Legal Risk, Data Ethics, AI Security, Legal Writing, Legal Support, AI Workflows, Legal Research, Billing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Alberta

    Arctic Peoples and Cultures

    Skills you'll gain: Cultural Diversity, Environmental Issue, Environmental Science, Social Studies, Culture, Environment, Advocacy, Environmental Policy, Anthropology, Economic Development, Petroleum Industry, Natural Resource Management, Economics, Climate Change Adaptation, Energy and Utilities, World History

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Achieving Excellence in Fundraising

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Philanthropy, Budget Management, Advocacy, Grant Writing, Budgeting, Prospecting and Qualification, Strategic Marketing, Brand Marketing, Campaign Planning, Grant Applications, Campaign Management, Promotions and Campaigns, Digital Marketing, Social Impact, Marketing Strategies, Proposal Development, Strategic Partnership, Crisis Management

    Intermediate · Specialization · 3 - 6 Months

1…113114115…580

In summary, here are 10 of our most popular social media marketing courses

  • Email Marketer: Braze
  • Attribution Model Analysis: Coursera
  • Designing Effective Science Communication: University of Colorado Boulder
  • Arctic Economy: University of Alberta
  • Tecnologías para la Innovación Educativa: Tecnológico de Monterrey
  • La enseñanza de las Ciencias Naturales en la escuela primaria: Universidad Austral
  • Criterios para la Gestión y el Aseguramiento de la Calidad en la Educación Superior: Universidad de Chile
  • Red de sentidos: Arte, educación y procesos creativos: Universidad Austral
  • Generative AI for Legal Services Primer: Vanderbilt University
  • Arctic Peoples and Cultures: University of Alberta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok