• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Quantitative Research, Statistical Hypothesis Testing, Survey Creation, Surveys, Marketing Analytics, Regression Analysis, Business Research, Market Research, Statistical Inference, Marketing, Statistical Analysis, Statistical Methods, Data-Driven Marketing, Probability & Statistics, Analytics, Analysis, Advanced Analytics, Market Analysis, Sampling (Statistics), Data Cleansing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    348 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Managing People and Work Across Borders

    Skills you'll gain: Human Resource Management, Human Capital, Labor Relations, Labor Compliance, Human Resources, International Relations, Business Management, Human Resource Strategy, Human Resources Management and Planning, Staff Management, Employee Relations, Labor Law, Management Training And Development, Lean Methodologies, Intercultural Competence, Management Consulting, Immigration Law, Analysis, Resource Management, Business Communication

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Information Systems Management

    Skills you'll gain: IT Management, Information Systems, Management Information Systems, Information Management, Managed Services, Organizational Strategy, Security Management, Governance Risk Management and Compliance, Technology Strategies, Innovation, Resource Allocation, Information Systems Security, Governance, Digital Transformation, Resource Utilization, Security Strategy, Risk Management, Business Transformation, Organizational Structure, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Brand Strategy, Marketing and Public Relations, Photo/Video Production and Technology, Entrepreneurship, Content Creation, Video Production, Copywriting, Business Modeling, Public Relations, Presentations, Customer Engagement, Value Propositions, Proposal Development, Web Design and Development, Business Planning, Photography, Web Presence, Marketing Strategies, Content Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    879 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Customer-Focused Entrepreneurship: Culture, Teams & Lock-On

    Skills you'll gain: Customer Retention, Customer Relationship Building, Customer Service, Brand Loyalty, Employee Engagement, Customer Engagement, Organizational Leadership, Culture Transformation, Customer experience improvement, Organizational Development, Organizational Effectiveness, Customer Insights, Drive Engagement, Performance Improvement, Service Management, Value Propositions, Service Improvement, Business Strategy, Entrepreneurship, Active Listening

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Revolution

    Skills you'll gain: Blockchain, Digital Assets, Ledgers (Accounting), Peer Review, FinTech, Intellectual Property, Business Transformation, Financial Inclusion, Business Leadership, Governance, Plan Execution, Market Opportunities, Strategic Leadership, Payment Systems, Technology Strategies, Digital Transformation, Business Analysis, Business, Strategic Thinking, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    M

    Microsoft

    Advanced Customer Relationship Management

    Skills you'll gain: Customer Retention, Customer Success Management, Needs Assessment, Customer Relationship Management (CRM) Software, Customer Relationship Management, Microsoft Copilot, Proposal Development, Customer Engagement, Relationship Building, Data-Driven Decision-Making, Account Management, Strategic Partnership, Loyalty Programs, Customer Relationship Building, Proposal Writing, Power BI, Relationship Management, Customer experience improvement, Gap Analysis, Presentations

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Order Entry, Closing (Sales), Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, General Sales Practices, Service Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing Communications, Marketing, Business Strategy, Proposal Development, Strategic Partnership, Competitive Analysis, Corporate Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    682 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    M

    Microsoft

    Engagement & Feedback Optimization

    Skills you'll gain: People Analytics, Employee Engagement, Employee Surveys, Power BI, Organizational Effectiveness, Employee Coaching, Driving engagement, User Feedback, Performance Metric, Performance Analysis, Constructive Feedback, Workforce Planning, Workforce Management, Workforce Development, Dashboard, Human Resource Strategy, Drive Engagement, Dashboard Creation, Data Analysis, Data Analysis Software

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Responsible AI in Practice: Fairness, Bias & Explainability

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Information Privacy, Decision Intelligence, AI literacy, Model Evaluation, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Risk Mitigation, Risk Analysis, Ethical Standards And Conduct, Risk Management, Trustworthiness, Security Strategy, Security Management, Business Risk Management, Governance, Stakeholder Analysis

    Beginner · Course · 1 - 4 Weeks

1…113114115…519

In summary, here are 10 of our most popular marketing strategy courses

  • The fundamentals of hotel distribution: ESSEC Business School
  • Quantitative Research: University of California, Davis
  • Managing People and Work Across Borders: Sage Publications
  • Information Systems Management: Pearson
  • Launch Your Online Business: The State University of New York
  • Customer-Focused Entrepreneurship: Culture, Teams & Lock-On: University of Arizona
  • Blockchain Revolution: INSEAD
  • Advanced Customer Relationship Management: Microsoft
  • Salesforce Sales Operations: Salesforce
  • Doing Business in China: The Chinese University of Hong Kong

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok