• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Digital Competition in Financial Services

    Skills you'll gain: Technology Strategies, FinTech, Digital Transformation, Financial Services, Business Strategy, Financial Regulations, Market Dynamics, Computing Platforms, Competitive Analysis, Business Modeling, Innovation, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Microeconomics: The Power of Markets

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Economics, Policy, and Social Studies, Market Analysis, Resource Allocation, Policy Analysis, Tax, Resource Utilization, Consumer Behaviour, Cost Benefit Analysis, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Econometrics: Methods and Applications

    Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Logistic Regression, Statistical Methods, Data Analysis, Economics, Trend Analysis, Analytics, Statistical Analysis, Statistical Modeling, Statistics, Case Studies, Forecasting, Probability & Statistics, Estimation, Model Evaluation, Statistical Hypothesis Testing, Probability, Linear Algebra

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Institute for the Future

    Futures Thinking

    Skills you'll gain: Forecasting, Visionary, Proactivity, Innovation, Strategic Thinking, Strategic Planning, Cognitive flexibility, Creative Thinking, Action Oriented, Simulations, Optimism, Planning, Community Organizing, Creativity, Social Impact, Systems Thinking, Virtual Reality, Trend Analysis, Game Theory, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Pearson

    Information Systems Management

    Skills you'll gain: IT Management, Information Systems, Management Information Systems, Information Management, Managed Services, Organizational Strategy, Security Management, Governance Risk Management and Compliance, Technology Strategies, Innovation, Resource Allocation, Information Systems Security, Governance, Digital Transformation, Resource Utilization, Security Strategy, Risk Management, Business Transformation, Organizational Structure, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Business Communication

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Business Writing, AI literacy, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Responsible AI, Report Writing, LLM Application, Generative AI, Writing, Business Reporting, Ideation, AI Workflows, Content Creation, Verification And Validation, Brainstorming, Quality Assurance

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Leading: Human Resource Management and Leadership

    Skills you'll gain: People Management, Diversity and Inclusion, Organizational Leadership, Leadership and Management, Human Resource Strategy, Team Building, Organizational Strategy, Leadership Studies, Team Management, Team Performance Management, Culture Transformation, Workplace inclusivity, Organizational Structure, Team Leadership, Leadership Development, Brand Strategy, Thought Leadership, Brand Management, Branding, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Target Market, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Digital Marketing, Business Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    63 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    81 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Governance, Data Storytelling, Marketing Analytics, Business Analytics, Data-Driven Marketing, Accounting, Responsible AI, Data Management, Data Visualization Software, Internal Controls, Classification Algorithms, Internal Auditing, Data-Driven Decision-Making, Analytical Skills, Data Preprocessing, Business Analysis, Analytics, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research Methodology and Sampling

    Skills you'll gain: Market Research, Report Writing, Business Research, Sampling (Statistics), Research Reports, Quantitative Research, Data Processing, Market Analysis, Research Methodologies, Marketing, Data Presentation, Data Analysis, Data Collection, Presentations, Research Design, Data Transformation, Sample Size Determination, Business Analysis, Statistical Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Core Practices and Contemporary HR Management

    Skills you'll gain: Human Resources, Human Resources Management and Planning, Human Resource Strategy, Employee Relations, Human Capital, Labor Relations, Workforce Development, Human Resources Information System (HRIS), HR Tech, Human Resource Policies, Human Resources Software, Recruitment Strategies, Performance Appraisal, Talent Recruitment, Employee Performance Management, Talent Management, Diversity Equity and Inclusion Initiatives, Employee Engagement, Organizational Strategy, Strategic Leadership

    Beginner · Course · 3 - 6 Months

1…112113114…519

In summary, here are 10 of our most popular marketing strategy courses

  • Digital Competition in Financial Services: Copenhagen Business School
  • Microeconomics: The Power of Markets: University of Pennsylvania
  • Econometrics: Methods and Applications: Erasmus University Rotterdam
  • Futures Thinking: Institute for the Future
  • Information Systems Management: Pearson
  • AI-Powered Business Communication: Coursera
  • Leading: Human Resource Management and Leadership: Macquarie University
  • Google Digital Customer Engagement: Google
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Business Analytics: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok