• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Estrategias de Emprendimiento

    Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, New Business Development, Business Development, A/B Testing, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    159 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Introducción a Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Six Sigma Methodology, Lean Methodologies, Statistical Process Controls, Quality Improvement, Process Improvement, Process Analysis, Continuous Improvement Process, Customer Analysis, Waste Minimization, Quality Management, Return On Investment, Process Mapping, Project Management, Cost Benefit Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    737 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Davis

    Wine Tasting: Sensory Techniques for Wine Analysis

    Skills you'll gain: Peer Review, Cultural Sensitivity, Analytical Skills, Detail Oriented, Verbal Communication Skills, Decision Making, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    542 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Foundations of Public Health Practice

    Skills you'll gain: Public Health, Public Health and Disease Prevention, Health Equity, Health Disparities, Health Promotion, Microbiology, Health Assessment, Sanitation, Program Evaluation, Healthcare Ethics, Epidemiology, Infectious Diseases, Health Policy, Preventative Care, Environment Health And Safety, Behavioral Economics, Health Education, Intelligence Collection and Analysis, Applied Behavior Analysis, Social Determinants Of Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    693 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    The University of Edinburgh

    The Truth About Cats and Dogs

    Skills you'll gain: Applied Behavior Analysis, Behavior Management, Cultural Diversity, General Science and Research, Scientific Methods, Caregiving, Non-Verbal Communication, Ethical Standards And Conduct, Research, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    924 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Digitalisation in Aeronautics and Space

    Skills you'll gain: Global Positioning Systems, Human Factors, Manufacturing and Production, Digital Transformation, Environmental Monitoring, Control Systems, Structural Engineering, Aerospace Basic Quality System Standards, Manufacturing Processes, Production Process, Automation, Engineering Analysis, Leadership, Image Analysis, Communication Systems, Industrial Engineering, Human Machine Interfaces, Robotics, Cybersecurity, Mathematical Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    497 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Finance of Mergers and Acquisitions: Valuation and Pricing

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Private Equity, Financial Analysis, Financial Modeling, Corporate Finance, Corporate Strategy, Market Data, Cash Flows, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    308 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Meditation: A way to achieve your goals in your life

    Skills you'll gain: Self-Awareness, Personal Development, Mindfulness, Positivity, Goal Setting, Resilience, Emotional Intelligence, Stress Management, Mental Concentration, Relationship Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    A Crash Course in Causality: Inferring Causal Effects from Observational Data

    Skills you'll gain: R Programming, R (Software), Statistical Analysis, Statistical Methods, Statistical Modeling, Statistical Inference, Data Analysis, Quantitative Research, Regression Analysis, Research Design, Graph Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    570 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Design Thinking for the Greater Good: Innovation in the Social Sector

    Skills you'll gain: Design Thinking, Stakeholder Engagement, Innovation, Prototyping, Brainstorming, Storytelling, Human Centered Design, Social Impact, Ideation, Creativity, Customer experience improvement, Service Design, Design Research, Process Mapping, User Experience, Problem Solving, Complex Problem Solving, Qualitative Research, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    422 reviews

    Beginner · Course · 1 - 4 Weeks

1…108109110…371

In summary, here are 10 of our most popular market research courses

  • Estrategias de Emprendimiento: Tecnológico de Monterrey
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • Introducción a Lean Six Sigma: Tecnológico de Monterrey
  • Wine Tasting: Sensory Techniques for Wine Analysis: University of California, Davis
  • Foundations of Public Health Practice: Imperial College London
  • The Truth About Cats and Dogs: The University of Edinburgh
  • Global Trends for Business and Society: University of Pennsylvania
  • Digitalisation in Aeronautics and Space: Technical University of Munich (TUM)
  • Finance of Mergers and Acquisitions: Valuation and Pricing: University of Illinois Urbana-Champaign
  • Meditation: A way to achieve your goals in your life: Korea Advanced Institute of Science and Technology(KAIST)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok