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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Logical Operations

    Microsoft Excel: Data Analysis with PivotTables

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Business Intelligence, Data Analysis, Data Presentation, Business Analytics, Microsoft Office, Microsoft 365, Data Wrangling, Data Visualization, Productivity Software

    Mixed · Course · 1 - 4 Weeks

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    Emory University

    Introduction to Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Problem Solving, Analysis, Client Services, Business Analytics, Business Strategies, Decision Making, Change Management, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Illinois Urbana-Champaign

    Foundations of Internal Auditing and Organizational Risk

    Skills you'll gain: Audit Planning, Internal Auditing, Audit Working Papers, Internal Controls, Stakeholder Communications, Auditors Report, Governance Risk Management and Compliance, Report Writing, Internal Communications, Continuous Improvement Process, Environmental Social And Corporate Governance (ESG), Strategic Communication, Governance, Stakeholder Management, Risk Analysis, Operational Risk, Risk Management, Benchmarking, Business Ethics, Fraud detection

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Build & Evaluate Decision Trees for ML

    Skills you'll gain: Model Evaluation, Decision Tree Learning, Data Preprocessing, Classification Algorithms, Applied Machine Learning, Java, Predictive Modeling, Machine Learning Software, Supervised Learning, Technical Communication, Feature Engineering, Tree Maps, MLOps (Machine Learning Operations), Machine Learning Algorithms, Machine Learning, Algorithms

    Advanced · Course · 1 - 4 Weeks

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    Starweaver

    AI-Driven HR Strategy, Operations, and Regulatory Compliance

    Skills you'll gain: Data Ethics, Responsible AI, Workforce Planning, Human Resource Strategy, Employee Engagement, AI Enablement, Regulatory Compliance, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct, Dashboard

    Intermediate · Course · 1 - 4 Weeks

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    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Brand Management, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
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    776 reviews

    Beginner · Specialization · 3 - 6 Months

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    Logical Operations

    Web Dev: Optimization, Server Processing, and JavaScript

    Skills you'll gain: Responsive Web Design, HTML and CSS, Web Development, Javascript, Web Design, JavaScript Frameworks, Web Development Tools, Web Servers, Web Design and Development, Browser Compatibility, Web Content, Web Analytics and SEO, Server Side, Hypertext Markup Language (HTML), Web Applications, Web Frameworks, Front-End Web Development, Event-Driven Programming, Web Content Accessibility Guidelines, Software Development

    Mixed · Course · 1 - 3 Months

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    Coursera

    Statistical Tests for Market Research

    Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Analysis, Business Analytics, Probability & Statistics, Statistical Inference, Data Analysis, Descriptive Statistics, Data Analysis Software, Microsoft Excel, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    G

    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Data Ethics, Tableau Software, Data Analysis, Data Cleansing, Data Manipulation, Data Transformation, Data Preprocessing, Pandas (Python Package), Technical Communication, Data Quality, Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    898 reviews

    Advanced · Course · 1 - 3 Months

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    Coursera

    Nail Regression & Classification

    Skills you'll gain: Model Evaluation, Predictive Modeling, Regression Analysis, Advanced Analytics, Statistical Modeling, Classification Algorithms, Predictive Analytics, Logistic Regression, Data Analysis, Applied Machine Learning, Data-Driven Decision-Making, Business Analysis, Machine Learning Methods, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Transform Data: SQL & Pandas Mastery

    Skills you'll gain: SQL, Data Transformation, Data Wrangling, Data Manipulation, Pandas (Python Package), Query Languages, Consolidation, Time Series Analysis and Forecasting, Analytics, Pivot Tables And Charts, Apache Spark

    Intermediate · Course · 1 - 4 Weeks

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    U

    University of Glasgow

    Generative AI for Data Science

    Skills you'll gain: Responsible AI, Generative AI, Data Ethics, ChatGPT, Data Science, LLM Application, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Statistical Methods

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Excel: Data Analysis with PivotTables: Logical Operations
  • Introduction to Management Consulting: Emory University
  • Foundations of Internal Auditing and Organizational Risk: University of Illinois Urbana-Champaign
  • Build & Evaluate Decision Trees for ML: Coursera
  • AI-Driven HR Strategy, Operations, and Regulatory Compliance: Starweaver
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Web Dev: Optimization, Server Processing, and JavaScript: Logical Operations
  • Statistical Tests for Market Research: Coursera
  • Go Beyond the Numbers: Translate Data into Insights: Google
  • Nail Regression & Classification: Coursera

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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