• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Map Buyer Journey

    Skills you'll gain: Content Marketing, Content Strategy, Content Development and Management, Target Audience, Persona Development, Blogs, Content Performance Analysis, Customer experience strategy (CX), Marketing Strategies, Content Creation, Marketing, Customer Analysis, Content Management, Driving engagement, Consumer Behaviour, Media Buying, Web Analytics and SEO

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Herramientas de gestión de proyectos de desarrollo

    Skills you'll gain: Work Breakdown Structure, Cost Management, Earned Value Management, Project Schedules, Project Management, Project Scoping, Scope Management, Communication Planning, Procurement, Budget Management, Scheduling, Cost Control, Timelines, Stakeholder Communications, Resource Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Public Goods, Common Resources, and Externalities

    Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado System

    Queering the Schoolhouse: LGBTQ+ Inclusion for Educators

    Skills you'll gain: Curriculum Development, Education and Training, Workplace inclusivity, Advocacy, School Counseling, Student Support and Services, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Lifelong Learning, Cultural Responsiveness, Social Justice, Community Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment Customers, Boost Profitability

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Customer Engagement, Data-Driven Decision-Making, Consumer Behaviour, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology in K-12 Education

    Skills you'll gain: Big Data, Cybersecurity, Pedagogy, Student Engagement, Blockchain, Digital pedagogy, Algorithms, Data Security, Teaching, digital literacy, Cryptography, Technical Communication, Diversity Awareness, K-12 pedagogy, Information Privacy, Emerging Technologies, Computer Networking, Digital Transformation, Diversity Equity and Inclusion Initiatives, Computer Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Law, Governance, and Public Policy

    Skills you'll gain: Policy Development, Political Sciences, Governance, Policy Analysis, International Relations, Public Policies, Social Justice, Economic Development, Public Administration, Law, Regulation, and Compliance, Case Studies

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Council on Foreign Relations

    Climate Change and Global Affairs

    Skills you'll gain: Climate Change Adaptation, Climate Change Mitigation, Environmental Policy, Energy and Utilities, Social Justice, Environmental Issue, Environment, Sustainable Development, Policy Analysis, Public Policies, Emerging Technologies, International Relations, Sustainable Technologies, Diplomacy, Market Dynamics, Sustainable Systems, Environmental Regulations, Ethical Standards And Conduct, Governance, Tax

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evaluación del y para el aprendizaje: enfoque cualitativo

    Skills you'll gain: Patient Evaluation, Qualitative Research, Instructional and Curriculum Design, Health Assessment, Teaching, Psychological Evaluations, Simulations, Program Evaluation, Education and Training, Clinical Assessment, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    136 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    210 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The University of Tokyo

    Interactive Teaching(インタラクティブ・ティーチング)

    Skills you'll gain: Syllabus Development, Interactive Learning, Student Engagement, Teaching, Lesson Planning, Education and Training, Instructional Strategies, Course Development, Lecturing, Design, Storytelling, Higher Education, Discussion Facilitation, Public Speaking, Oral Expression

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

1…101102103…491

In summary, here are 10 of our most popular social media marketing courses

  • Map Buyer Journey: Coursera
  • Herramientas de gestión de proyectos de desarrollo: Banco Interamericano de Desarrollo
  • Public Goods, Common Resources, and Externalities: University of Illinois Urbana-Champaign
  • Queering the Schoolhouse: LGBTQ+ Inclusion for Educators: University of Colorado System
  • Segment Customers, Boost Profitability: Coursera
  • Teaching Impacts of Technology in K-12 Education: University of California San Diego
  • Law, Governance, and Public Policy: O.P. Jindal Global University
  • Climate Change and Global Affairs: Council on Foreign Relations
  • Evaluación del y para el aprendizaje: enfoque cualitativo: Universidad Nacional Autónoma de México
  • Microsoft Public Relations and Communications Associate: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok