• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Marketing

Digital Marketing Courses

Digital marketing courses can help you learn SEO strategies, content creation, social media management, and email marketing techniques. You can build skills in audience analysis, campaign optimization, and brand storytelling. Many courses introduce tools like Google Analytics for tracking performance, Hootsuite for managing social media, and Mailchimp for email campaigns, showing how these skills can enhance your marketing efforts.

Popular Digital Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Marketing Analytics

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Branding, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Brand Strategy, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Automation, Email Marketing, Data Ethics, Generative AI, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, AI Personalization, Digital Marketing Campaigns, Advertising Campaigns, AI Integrations, Content Creation, Keyword Research, Content Optimization, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    60 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    413 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Social Media Strategy, Social Media Marketing, Customer Analysis, Digital Marketing, Marketing Planning, Customer Acquisition Management, Customer experience improvement, Customer Engagement, Customer Retention, Social Media, Marketing, Target Market, Brand Management, E-Commerce, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    304 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Marketing Analytics

    Skills you'll gain: Meta Ads Manager, Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Pandas (Python Package), Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Product Improvement, Design Thinking, Team Building, Continuous Deployment, Team Leadership, DevOps, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Content Performance Analysis, Marketing Analytics, Media Strategy, Key Performance Indicators (KPIs), Google Analytics, Campaign Management, Pivot Tables And Charts, Media Buying, Marketing Effectiveness, Marketing Planning, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Digital Marketing, Data Presentation, Paid media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas de Marketing Digital

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media Analytics, Social Media, Search Engine Marketing, Social Media Management, Social Media Marketing, Conversion Funnel Analysis, Digital Analysis, Marketing Analytics, Campaign Management, Digital Marketing Campaigns, Market Research, Data-Driven Marketing, Customer Analysis, Search Engine Optimization, Social Media Strategy, Digital Marketing, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    310 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Marketing Communications, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    276 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Incident Response and Digital Forensics

    Skills you'll gain: Digital Forensics, Incident Response, Computer Security Incident Management, Threat Detection, Incident Management, Cyber Threat Intelligence, Cybersecurity, Security Management, Data Integrity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Cloud Digital Leader Training

    Skills you'll gain: Responsible AI, Cloud Security, Agentic Workflows, Cloud Management, Google Cloud Platform, Data Governance, Distributed Denial-Of-Service (DDoS) Attacks, Agentic systems, Cloud Platforms, Digital Transformation, Cloud Infrastructure, Cloud Computing, Cloud Computing Architecture, Cloud Services, Real Time Data, Public Cloud, Cyber Threat Intelligence, Business Transformation, Data Management, Cloud Hosting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…101112…505

In summary, here are 10 of our most popular digital marketing courses

  • Marketing Analytics: University of Virginia
  • Generative AI: Accelerate your Digital Marketing Career: IBM
  • E-Marketing: University of California, Irvine
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • Meta Marketing Analytics: Meta
  • Digital Product Management: University of Virginia
  • Assess for Success: Marketing Analytics and Measurement: Google
  • Analíticas de Marketing Digital: Tecnológico de Monterrey
  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
  • Digital Product Management: Modern Fundamentals: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok