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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Analyze and Respond to Customer Sentiment

    Skills you'll gain: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Data Management, Customer Insights, Digital Marketing, Trend Analysis, Data Analysis, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    LearnQuest

    Advanced Revenue Growth and Strategic Sales Execution

    Skills you'll gain: Account Strategy, Sales Strategy, Sales Management, Sales, Account Management, Overcoming Objections, Key Performance Indicators (KPIs), Business Leadership, Revenue Forecasting, Sales Pipelines, Sales Enablement, Predictive Analytics, Advanced Analytics, Business Ethics, Forecasting, Negotiation, Analytics, Innovation, Corporate Sustainability, AI Enablement

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Manage Customer Journeys in HubSpot

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management

    Beginner · Course · 1 - 4 Weeks

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    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Game Theory, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    3.1K reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Unlock Product Insights: Analyze and Evaluate

    Skills you'll gain: Analytical Skills, Analysis, Data Preprocessing, Data Analysis, Model Evaluation, Product Knowledge, Business Analytics, Decision Making, Predictive Modeling, Classification Algorithms, Statistical Modeling, Logistic Regression, Decision Tree Learning, Research, Investigation, Quantitative Research, Scientific Methods

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    Stanford University

    Introduction to Statistics

    Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
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    4.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    LearnQuest

    Microsoft Azure: AI, Infrastructure, and Data Solutions

    Skills you'll gain: Cloud Infrastructure, Microsoft Azure, Infrastructure As A Service (IaaS), Data Processing, Big Data, Apache Spark, Artificial Intelligence and Machine Learning (AI/ML), Databricks, Infrastructure Security, Data Pipelines, Virtual Networking, Azure DevOps, Virtual Machines, Azure Active Directory, Analytics, Active Directory, Network Security, Model Deployment, Python Programming, Role-Based Access Control (RBAC)

    4.4
    Rating, 4.4 out of 5 stars
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    1.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    500 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Analyze Churn, Design Onboarding Success

    Skills you'll gain: Customer Retention, Customer Analysis, Business Metrics, Data Analysis, Performance Metric, Customer Insights, Analysis, Performance Measurement, Trend Analysis, Benchmarking, Key Performance Indicators (KPIs), Pareto Chart, Data-Driven Decision-Making, Customer experience strategy (CX), Descriptive Analytics, Predictive Analytics, Root Cause Analysis, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Macquarie University

    Excel Fundamentals for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Data Preprocessing, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    4.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    D

    Multiple educators

    Object Oriented Programming in Java

    Skills you'll gain: Unit Testing, Data Structures, Event-Driven Programming, File I/O, Interactive Data Visualization, Java, Java Programming, User Interface (UI), Object Oriented Programming (OOP), JUnit, Debugging, Object Oriented Design, Computer Programming, Cryptography, Software Engineering, Performance Tuning, Algorithms, Data Analysis, Software Design, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
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    15K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Run Campaign Cycles

    Skills you'll gain: Campaign Management, Advertising Campaigns, Data Storytelling, Key Performance Indicators (KPIs), Marketing Strategies, Marketing Analytics, Project Management Life Cycle, Performance Metric, Marketing Planning, Performance Reporting, Data-Driven Decision-Making, Project Closure, Search Engine Optimization, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

1…838485…451

In summary, here are 10 of our most popular marketing analytics courses

  • Analyze and Respond to Customer Sentiment: Coursera
  • Advanced Revenue Growth and Strategic Sales Execution: LearnQuest
  • Manage Customer Journeys in HubSpot: Coursera
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Unlock Product Insights: Analyze and Evaluate: Coursera
  • Introduction to Statistics: Stanford University
  • Microsoft Azure: AI, Infrastructure, and Data Solutions: LearnQuest
  • Technology & Software Sales Fundamentals: Coursera
  • Analyze Churn, Design Onboarding Success: Coursera
  • Excel Fundamentals for Data Analysis: Macquarie University

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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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