• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Science Communication: Communicating Trustworthy Information in the Digital World

    Skills you'll gain: digital literacy, Journalism, Media and Communications, Public Affairs, Research, Technical Communication, Driving engagement, Health Policy, Scientific Methods, Digital Communications, Threat Detection, Discussion Facilitation, Data Sharing, Policy Development, Content Creation, Social Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Igualdad de género y derechos humanos

    Skills you'll gain: Social Justice, Diversity Awareness, Cultural Diversity, Diversity Equity and Inclusion Initiatives, Cultural Responsiveness, Advocacy, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    137 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Indian Institute for Human Settlements

    The Art and Science of Economic Policy

    Skills you'll gain: Economics, Policy, and Social Studies, Policy Development, Public Policies, Policy Analysis, Financial Policy, Behavioral Economics, Political Sciences, Economics, Environmental Policy, Market Dynamics, Public Affairs, Governance, Program Implementation, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Chemerinsky on Constitutional Law - The Structure of Government

    Skills you'll gain: Social Studies, Political Sciences, Case Law, Legal Research, Policty Analysis, Research, and Development, Governance, World History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Civic Engagement in American Democracy

    Skills you'll gain: Political Sciences, Policy Analysis, Social Sciences, Social Studies, Advocacy, Public Policies, Governance, Public Administration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Chicago

    Critical Issues in Urban Education

    Skills you'll gain: Education and Training, Teaching, Public History, Higher Education, Social Studies, Common Core Standards, Economics, Policy, and Social Studies, Public Policies, Policy Analysis, Program Evaluation, Political Sciences, Research, Governance, Socioeconomics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Copenhagen

    Data Literacy – What is it and why does it matter?

    Skills you'll gain: Data Literacy, digital literacy, Personally Identifiable Information, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Journalism, Data Sharing, Big Data, Information Privacy, Data-Driven Decision-Making, Data Security, Law, Regulation, and Compliance, Data Collection, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Performance Assessment in the Virtual Classroom

    Skills you'll gain: Education Software and Technology, Learning Management Systems, Performance Testing, Virtual Environment, Data Analysis Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    505 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon

    Skills you'll gain: Overcoming Objections, Price Negotiation, Contract Negotiation, Vibe coding, Advertising, Google Ads, Closing (Sales), Marketing Psychology, Copywriting, B2B Sales, Social Media Marketing, Product Strategy, Order Management, Generative AI Agents, Brand Strategy, Branding, Marketing Materials, Rapport Building, Customer Retention, Logistics Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Understanding Political Concepts

    Skills you'll gain: Political Sciences, Policy Analysis, Critical Thinking, Research, Social Sciences, Systems Thinking, Governance, Sociology, Interactive Learning, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    É

    École normale supérieure

    Les transitions énergétique & écologique dans les pays du Sud

    Skills you'll gain: Sustainable Development, Economic Development, Socioeconomics, Climate Change Mitigation, Environment and Resource Management, Climate Change Adaptation, Energy and Utilities, Environmental Social And Corporate Governance (ESG), Environmental Policy, Risk Management, Economics, Investment Banking, Banking, Governance, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    393 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    African development – from the past to the present

    Skills you'll gain: Socioeconomics, Ancient History, Economic Development, World History, Social Sciences, European History, Economics, International Relations, Political Sciences, Trend Analysis, Governance

    4.2
    Rating, 4.2 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 3 Months

1…828384…491

In summary, here are 10 of our most popular social media marketing courses

  • Science Communication: Communicating Trustworthy Information in the Digital World: Erasmus University Rotterdam
  • Igualdad de género y derechos humanos: Universidad Nacional Autónoma de México
  • The Art and Science of Economic Policy: Indian Institute for Human Settlements
  • Chemerinsky on Constitutional Law - The Structure of Government: University of California, Irvine
  • Civic Engagement in American Democracy: Duke University
  • Critical Issues in Urban Education: The University of Chicago
  • Data Literacy – What is it and why does it matter?: University of Copenhagen
  • Performance Assessment in the Virtual Classroom: University of California, Irvine
  • Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon: Alex Genadinik
  • Understanding Political Concepts: Università di Napoli Federico II

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok