Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Macquarie University
Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Preprocessing, Data Literacy, Data Validation, Data Manipulation, Data Presentation, Data Storytelling, Data Analysis Software, Microsoft Office, Data Analysis Expressions (DAX), Business Analytics, Pivot Tables And Charts, Data Modeling, Financial Forecasting, Analytical Skills, Advanced Analytics
Beginner · Specialization · 3 - 6 Months

LearnQuest
Skills you'll gain: Data Ethics, Predictive Modeling, No-Code Development, Model Deployment, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Advanced Analytics, Business Intelligence, Business Analytics, Data Cleansing, Business Reporting, Global Marketing, LLM Application, AI Enablement, Data Preprocessing, Artificial Intelligence, Predictive Analytics, Data Architecture
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Operations Management, Marketing, Organizational Strategy, Performance Measurement, Marketing Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Operational Analysis, Business Operations, Operations, Branding, Integrated Marketing Communications, Strategic Marketing, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Spreadsheet Software, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Data Entry, Analytical Skills, Business Analysis, Quantitative Research, Problem Solving, Smart Goals
Beginner · Course · 1 - 4 Weeks