Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Facebook
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Workflow Management, Standard Operating Procedure, Procedure Development, Team Collaboration, Project Documentation, Proofreading, Program Evaluation, Process Management, Employee Surveys, Continuous Improvement Process, Performance Improvement, Data Collection, Developing Training Materials
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Personalized Service, AI Personalization, Customer experience improvement, Driving engagement, Web Content Accessibility Guidelines, Personalized Campaigns, Customer Engagement, Self Service Technologies, Customer Relationship Management (CRM) Software, Inventory Management System, Multimedia, Operational Efficiency, Customer Relationship Management, Loyalty Programs, Diversity and Inclusion, Brand Loyalty, Augmented Reality, Digital Transformation, Experience Design, Data-Driven Marketing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), SQL, Dashboard Creation, Data Analysis, Dashboard, Data Warehousing, Data Visualization Software, Extract, Transform, Load, Data Pipelines, Dataflow, Data Transformation, Data Cleansing, Data Import/Export, Data Storage Technologies
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Data-Driven Marketing, Marketing Analytics, Generative AI, AI Integrations, Predictive Modeling, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Customer Acquisition Management, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Security, Security Controls, Health Care Procedure and Regulation, Computer Security Awareness Training, Cybersecurity, Cryptographic Protocols, Role-Based Access Control (RBAC), AWS Identity and Access Management (IAM)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Closing (Sales), Overcoming Objections, Consultative Selling, Consultative Approaches, Sales, Solution Selling, Selling Techniques, Sales Presentations, General Sales Practices, Sales Strategy, Sales Process, Communication, Presentations, Regional Sales, Sales Prospecting, Negotiation, Prospecting and Qualification, Driving engagement, Customer Engagement, Customer Relationship Management (CRM) Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, Business Metrics, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Cost Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Agentic systems, AI Security, Data Ethics, Computer Security Awareness Training, Security Awareness, Responsible AI, Law, Regulation, and Compliance, Cybersecurity, Cyber Attacks, General Data Protection Regulation (GDPR), Cyber Risk, AI literacy, Human Factors (Security), Artificial Intelligence, Threat Detection, Information Privacy, Anomaly Detection, Governance
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Retention, Customer Insights, Statistical Methods, Statistical Analysis, Trend Analysis, Data Analysis, Statistics, Performance Metric, Business Metrics, Analytics, R (Software), Statistical Programming, Key Performance Indicators (KPIs), Product Strategy, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Data Processing, Distributed Computing, Scalability, Data Pipelines, Query Languages, Data Cleansing, Data Transformation, Data Management, Analytics, Data Preprocessing, Ad Hoc Reporting, Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Dashboard, Splunk, Data Analysis, Analytical Skills, Exploratory Data Analysis, Data Presentation, Data Visualization, Software Installation, Query Languages, Data Transformation
Beginner · Course · 1 - 4 Weeks