Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Cleansing, Data Manipulation, Data Transformation, SQL, Big Data, Data Warehousing, Data Analysis, Query Languages, Data Integrity, Data Visualization Software, Data Import/Export, Google Sheets, Data Pipelines, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Coursera
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning
Beginner · Course · 1 - 4 Weeks

Coursera
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

Coursera
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Plot (Graphics), Logistic Regression, Data Mining, Dimensionality Reduction, Visualization (Computer Graphics), Big Data, Analytics, Scientific Visualization, R Programming, Data Management, Statistical Modeling, Data-Driven Decision-Making, Data Visualization Software, Predictive Modeling, Predictive Analytics, Data Modeling, Data Analysis
Credit offered
Mastertrack · 6 - 12 Months

University of North Texas
Skills you'll gain: Operations Management, Exploratory Data Analysis, Business Writing, Mediation, Model Evaluation, Change Management, Leadership Studies, Compensation and Benefits, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Google Cloud Platform, Sales Process, Diversity Awareness, Conflict Management, Research
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Predictive Modeling, Financial Data, Marketing Analytics, Financial Modeling, Data Preprocessing, Advertising, New Product Development, Time Series Analysis and Forecasting, Machine Learning, Strategic Decision-Making, Blockchain, Operations Research, Model Deployment, Natural Language Processing, Mathematical Modeling, Random Forest Algorithm, Network Model, Systems Analysis
Credit offered
Mastertrack · 6 - 12 Months
Universidad de Palermo
Skills you'll gain: Performance Measurement, Business Modeling, Human Resource Strategy, Selling Techniques, Business Intelligence, Portfolio Management, Business Analytics, Digital Transformation, Management Accounting, Corporate Sustainability, Entrepreneurial Finance, Digital Advertising, Equities, Branding, IT Management, Teamwork, Consumer Behaviour, Promotional Strategies, Agile Product Development, Responsible AI
Earn a degree
Degree · 1 - 4 Years