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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    CertNexus

    ETBIZ (Exam ETZ-210)

    Skills you'll gain: Data Science, Data Strategy, Internet Of Things, AI Product Strategy, Analytics, Big Data, Data Collection, Artificial Intelligence, Descriptive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Process Optimization, Process Improvement and Optimization, Cloud Computing, Operations, Marketing, Operational Efficiency, Customer Service, User Experience, Prototyping

    Mixed · Course · 1 - 3 Months

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    Google Cloud

    Sending and Scheduling Looks in Looker

    Skills you'll gain: Looker (Software), Data Sharing, Data Visualization, Dashboard, Data Visualization Software, Google Cloud Platform, Data Analysis, Cloud Computing

    Beginner · Project · Less Than 2 Hours

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    Coursera

    Master Java Build Tools for ML Projects

    Skills you'll gain: Build Tools, CI/CD, Software Development Tools, Java, Gradle, Apache Maven, MLOps (Machine Learning Operations), Package and Software Management, Dependency Analysis

    Advanced · Course · 1 - 4 Weeks

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    Packt

    The Simplest Guide™ to Base SAS & Advanced SAS

    Skills you'll gain: SAS (Software), Data Visualization, Data Manipulation, Data Analysis, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Facebook Planning: Manage Content Like a Pro

    Skills you'll gain: Facebook, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Content Management, Calendar Management, Social Media, Google Workspace, Content Performance Analysis, Workflow Management, Scheduling, Live Streaming

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Talend ETL: Design, Optimize & Apply Workflows

    Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Integration, Data Pipelines, Data Processing, Java, Data Import/Export, Data Transformation, Software Documentation, Data Storage Technologies, Debugging

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Predictive Modeling with Python: Apply & Evaluate

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Preprocessing, Predictive Analytics, Logistic Regression, Risk Modeling, Statistical Modeling, Feature Engineering, Regression Analysis, Correlation Analysis, Classification Algorithms, Data Manipulation, Scikit Learn (Machine Learning Library), Data Transformation, Pandas (Python Package), NumPy

    Mixed · Course · 1 - 3 Months

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    Coursera

    Créer un diagramme de Brainstorming avec Creately

    Skills you'll gain: Brainstorming, Diagram Design, Ideation, User Accounts, Data Import/Export, Data Visualization, Productivity Software, Account Management, Collaborative Software, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

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    Google Cloud

    Designing and Querying Bigtable Schemas

    Skills you'll gain: Database Design, Google Cloud Platform, NoSQL, Data Access, Big Data, Command-Line Interface

    Beginner · Project · Less Than 2 Hours

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    Google Cloud

    Implementing Security in Dataplex

    Skills you'll gain: Identity and Access Management, Cloud Security, Google Cloud Platform, Data Lakes, Cloud Storage, Data Security, Data Access, Role-Based Access Control (RBAC), Cloud Computing, Big Data, Data Analysis

    Beginner · Project · Less Than 2 Hours

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    EDUCBA

    Agile Projects with Pivotal Tracker: A Hands-On Guide

    Skills you'll gain: Jira (Software), User Story, Agile Project Management, Sprint Planning, Agile Methodology, Workflow Management, Collaborative Software, Software Development Tools, Issue Tracking, GitHub, User Accounts

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Filtering Explores with LookML

    Skills you'll gain: Looker (Software), Google Cloud Platform, Data Analysis Expressions (DAX), Data Analysis, Data Visualization Software

    Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • ETBIZ (Exam ETZ-210): CertNexus
  • Sending and Scheduling Looks in Looker: Google Cloud
  • Master Java Build Tools for ML Projects: Coursera
  • The Simplest Guide™ to Base SAS & Advanced SAS: Packt
  • Facebook Planning: Manage Content Like a Pro: Coursera
  • Talend ETL: Design, Optimize & Apply Workflows: EDUCBA
  • Predictive Modeling with Python: Apply & Evaluate: EDUCBA
  • Créer un diagramme de Brainstorming avec Creately: Coursera
  • Designing and Querying Bigtable Schemas: Google Cloud
  • Implementing Security in Dataplex: Google Cloud

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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