Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Google Gemini, Generative AI, Multimodal Prompts, Google Cloud Platform, Image Analysis, Analysis, Unstructured Data, Data Analysis
Beginner · Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Analysis, Case Studies, Business Analysis, Business, Business Management, Competitive Analysis, Business Marketing, Business Strategies, Business Operations, Business Strategy, Proposal Writing, Performance Review
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Big Data, Prompt Engineering, Data Infrastructure, Model Deployment, Machine Learning, Model Evaluation, Natural Language Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Preprocessing, Embeddings, Text Mining, Data Processing, Multilingualism, Applied Machine Learning, Pandas (Python Package), Data Transformation, NumPy, Scikit Learn (Machine Learning Library), Computer Programming, Software Installation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Text Mining, Data Transformation, Distributed Computing, Java, Debugging, Java Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Model Deployment, Keras (Neural Network Library), Transfer Learning, Data Analysis, Data Preprocessing, Image Analysis, Deep Learning, Classification Algorithms, Applied Machine Learning, Computer Vision, Model Evaluation, Machine Learning, Performance Tuning
Intermediate · Course · 3 - 6 Months

University of Huddersfield
Skills you'll gain: Case Studies, Business Leadership, Growth Strategies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Live Streaming, Driving engagement, Customer Engagement, Content Performance Analysis, Content Development and Management, Content Strategy, Community Development, Technical Support
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Quality, Data Lakes, Data Governance, Data Validation, Google Cloud Platform, Data Analysis, Data Warehousing, Query Languages
Beginner · Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Product Development, New Product Development, Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, User Requirements Documents, Market Opportunities, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Regulatory Requirements, Project Management, Forecasting, Financial Analysis, Agile Methodology, Project Planning, Waterfall Methodology
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, Data Ethics, AI Enablement, Large Language Modeling, Generative AI, Target Audience
Mixed · Course · 1 - 4 Weeks