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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Link Analytics to Strategy

    Skills you'll gain: People Analytics, Human Resource Strategy, Human Resources, Business Priorities, Organizational Strategy, Human Capital, Workforce Planning, Business Analytics, Data Storytelling, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Business Intelligence, Business Strategy, Data-Driven Decision-Making, Analytics, Strategic Decision-Making, Benchmarking, Business Acumen, AI Workflows

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Irvine

    Business Intelligence and Visual Analytics

    Skills you'll gain: Dashboard Creation, Dashboard, Data Visualization Software, Data Presentation, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Cloud Computing Architecture, Data Storytelling, Business Intelligence, Data Warehousing, Cloud Computing, Cloud Platforms, Big Data, Machine Learning, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
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    31 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Digital Media Strategy, Marketing Strategies, Data-Driven Marketing, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing Tools, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
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    248 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Customer Analysis, Cultural Responsiveness, Market Opportunities, Strategic Planning, Advertising

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    124 reviews

    Beginner · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Marketing Strategy: Consumer Insight to Positioning

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Brand Marketing, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Cross-Channel Marketing, Competitive Analysis, Online Advertising

    4.7
    Rating, 4.7 out of 5 stars
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    19K reviews

    Intermediate · Specialization · 1 - 3 Months

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    Illinois Tech

    Data Analytics and Deep Learning

    Skills you'll gain: NoSQL, Machine Learning Algorithms, Big Data, Model Evaluation, Apache Hadoop, Recurrent Neural Networks (RNNs), Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Statistical Methods, Data Presentation, Generative AI, Convolutional Neural Networks, Transfer Learning, Analysis, Data Infrastructure, Machine Learning

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    41 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Illinois Tech

    Data Analytics and Big Data

    Skills you'll gain: Database Design, Database Systems, Relational Databases, Database Software, Databases, Database Application, NoSQL, Database Management Systems, Database Management, Database Development, Machine Learning Algorithms, SQL, Big Data, Model Evaluation, Apache Hadoop, MySQL, Statistical Analysis, Database Theory, Data Analysis, Data Preprocessing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    115 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Edureka

    Tableau Cloud and AI for Analytics

    Skills you'll gain: Agentic Workflows, Tableau Software, Data Governance, Collaborative Software, Agentic systems, Data Architecture, Enterprise Architecture, Governance, Analytics, Data Access, Security Controls, Dashboard, Role-Based Access Control (RBAC), Cloud Services, Trend Analysis, Customer Insights, Artificial Intelligence, Performance Management, Application Lifecycle Management, Business Metrics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

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    Arizona State University

    AI-Driven Learning Analytics for Workforce

    Skills you'll gain: Training and Development, HR Tech, Diversity and Inclusion, Employee Retention, Performance Management, Gap Analysis, AI Integrations, Emerging Technologies, Ethical Standards And Conduct, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
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    SAS

    Cloud Based Analytics and AI Programming

    Skills you'll gain: SAS (Software), Data Access, Statistical Programming, Cloud Development, Cloud-Based Integration, Data Analysis Software, Analytics, Data Processing, Data Manipulation, Statistical Software, Data Import/Export, Computer Programming, Data Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Wearable Technologies and Sports Analytics

    Skills you'll gain: Exercise Science, Injury Prevention, Athletic Training, Physiology, Analytics, Data Analysis, Data-Driven Decision-Making, Applied Machine Learning, Vital Signs, Health Technology, Python Programming, Sensory Systems Analysis, Data Integration, Data Validation

    4.5
    Rating, 4.5 out of 5 stars
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    46 reviews

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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