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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Tecnológico de Monterrey

    Marketing en Redes Sociales Proyecto Final

    Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management

    4.5
    Rating, 4.5 out of 5 stars
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    100 reviews

    Beginner · Course · 1 - 3 Months

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    Northeastern University

    Foundations for Data Analytics Part 1

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Structures, Time Series Analysis and Forecasting, Pandas (Python Package), Unsupervised Learning, Data Analysis, Statistical Analysis, Data Manipulation, Machine Learning Algorithms, Computational Thinking, Data Processing, Data Cleansing, Data Visualization, Python Programming

    Beginner · Course · 1 - 3 Months

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    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Paid media, Email Marketing, Social Media Strategy, Google Ads, Social Media, Social Media Marketing, Search Engine Optimization, Content Creation, Google Analytics, Customer Retention, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, Digital Marketing, E-Commerce

    4.9
    Rating, 4.9 out of 5 stars
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    327 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Fundação Instituto de Administração

    Marketing e a Jornada do Cliente

    Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Einführung in Marketing Design mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Creative Design, Brand Awareness, Color Theory, Marketing, Branding

    Beginner · Guided Project · Less Than 2 Hours

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    Northeastern University

    Foundations for Data Analytics Part 2

    Skills you'll gain: Time Series Analysis and Forecasting, Correlation Analysis, Text Mining, Probability Distribution, Data Analysis, Network Analysis, Feature Engineering, Probability, Data Structures, Statistics, Data Wrangling, Unstructured Data, Data Cleansing, Graph Theory, Natural Language Processing

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

    Skills you'll gain: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management

    Mixed · Course · 1 - 3 Months

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    LearnKartS

    Social Media Marketing : From Beginner to Advanced

    Skills you'll gain: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT

    Beginner · Course · 1 - 4 Weeks

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    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Regression Analysis, Marketing Analytics, Business Intelligence, Data-Driven Decision-Making, Data Mining, Data Analysis, SPSS, Customer Analysis, Market Analysis, Statistical Analysis, Market Research, Correlation Analysis, Consumer Behaviour, Microsoft Excel

    Beginner · Course · 1 - 3 Months

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    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
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    43 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • Marketing en Redes Sociales Proyecto Final: Tecnológico de Monterrey
  • Foundations for Data Analytics Part 1: Northeastern University
  • Marketing digital e e-commerce do Google: Google
  • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
  • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
  • Einführung in Marketing Design mit Canva: Coursera
  • Foundations for Data Analytics Part 2: Northeastern University
  • Marketing Fundamentals Mastery: Apply, Analyze & Evaluate: EDUCBA
  • Social Media Marketing : From Beginner to Advanced: LearnKartS

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