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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Real Madrid Graduate School Universidad Europea

    Must-Know Concepts - Basic requirements for data analysis

    Skills you'll gain: Data Presentation, Matplotlib, Analytics, Probability Distribution, Data Processing, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Probability, Data Cleansing, Computer Programming Tools, Data Collection, Performance Measurement, Python Programming, Technical Analysis

    Beginner · Course · 1 - 4 Weeks

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    CertNexus

    DSBIZ (Exam DSZ-210)

    Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    فهم مستخدم فيسبوك المعتدل

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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    Google Cloud

    Présentation de l'IA et du machine learning sur Google Cloud

    Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Applied Machine Learning, Big Data, Natural Language Processing, Machine Learning, Model Evaluation

    Beginner · Course · 1 - 3 Months

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    Packt

    Ace Salesforce Certified Tableau Desktop Foundations Exam

    Skills you'll gain: Data Visualization, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Scatter Plots, Data Analysis, Data Manipulation, Software Installation, Data Modeling, Data Import/Export

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    Prompt Engineering For New Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, Data Ethics, AI Enablement, Large Language Modeling, Generative AI, Target Audience

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Getting Started with Vector Search and Embeddings

    Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Applied Machine Learning, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

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    Coursera

    اهتمامات مستخدم فيسبوك المعتدل

    Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

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    Google Cloud

    Online Data Migration to BigQuery using Striim

    Skills you'll gain: MySQL, Google Cloud Platform, Data Migration, Database Management, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Management, Cloud Deployment

    Beginner · Project · Less Than 2 Hours

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    Coursera

    Putting SQL to Work: The TechMart Challenge

    Skills you'll gain: SQL, Business Reporting, Performance Reporting, Data Cleansing, Data Analysis, Query Languages, Database Development, Analytical Skills, Prompt Engineering Tools, Data Transformation, Business Analysis, Technical Communication

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Analyze Customer Reviews with Gemini Using Python Notebooks

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, LLM Application, Text Mining, Machine Learning, Business Reporting, SQL

    Intermediate · Project · Less Than 2 Hours

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    Edureka

    Advanced Tokenization and Sentiment Analysis

    Skills you'll gain: Natural Language Processing, Data Ethics, Responsible AI, Text Mining, Large Language Modeling, Model Evaluation, Embeddings, Data Preprocessing, Transfer Learning, Artificial Intelligence and Machine Learning (AI/ML), Time Series Analysis and Forecasting, Data Analysis, Unstructured Data, Data Cleansing, Data Processing, Classification Algorithms, Deep Learning, Machine Learning Methods, Unified Modeling Language, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Must-Know Concepts - Basic requirements for data analysis: Real Madrid Graduate School Universidad Europea
  • DSBIZ (Exam DSZ-210): CertNexus
  • فهم مستخدم فيسبوك المعتدل: Coursera
  • Présentation de l'IA et du machine learning sur Google Cloud: Google Cloud
  • Ace Salesforce Certified Tableau Desktop Foundations Exam: Packt
  • Prompt Engineering For New Professionals: Alex Genadinik
  • Getting Started with Vector Search and Embeddings: Google Cloud
  • اهتمامات مستخدم فيسبوك المعتدل: Coursera
  • Online Data Migration to BigQuery using Striim: Google Cloud
  • Putting SQL to Work: The TechMart Challenge: Coursera

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