Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Presentation, Matplotlib, Analytics, Probability Distribution, Data Processing, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Probability, Data Cleansing, Computer Programming Tools, Data Collection, Performance Measurement, Python Programming, Technical Analysis
Beginner · Course · 1 - 4 Weeks

CertNexus
Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Applied Machine Learning, Big Data, Natural Language Processing, Machine Learning, Model Evaluation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Scatter Plots, Data Analysis, Data Manipulation, Software Installation, Data Modeling, Data Import/Export
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, Data Ethics, AI Enablement, Large Language Modeling, Generative AI, Target Audience
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Applied Machine Learning, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: MySQL, Google Cloud Platform, Data Migration, Database Management, SQL, Big Data, Extract, Transform, Load, Data Pipelines, Data Management, Cloud Deployment
Beginner · Project · Less Than 2 Hours

Skills you'll gain: SQL, Business Reporting, Performance Reporting, Data Cleansing, Data Analysis, Query Languages, Database Development, Analytical Skills, Prompt Engineering Tools, Data Transformation, Business Analysis, Technical Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, LLM Application, Text Mining, Machine Learning, Business Reporting, SQL
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Natural Language Processing, Data Ethics, Responsible AI, Text Mining, Large Language Modeling, Model Evaluation, Embeddings, Data Preprocessing, Transfer Learning, Artificial Intelligence and Machine Learning (AI/ML), Time Series Analysis and Forecasting, Data Analysis, Unstructured Data, Data Cleansing, Data Processing, Classification Algorithms, Deep Learning, Machine Learning Methods, Unified Modeling Language, Machine Learning Algorithms
Intermediate · Course · 1 - 4 Weeks