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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    LearnKartS

    AI Digital Marketing Mastery

    Skills you'll gain: Prompt Engineering, Blogs, Content Scheduling, Google Gemini, Email Automation, Email Marketing, Social Media Marketing, Google Ads, Content Optimization, Search Engine Optimization, Digital Marketing, ChatGPT, Digital Advertising, Content Marketing, Content Creation, Copywriting, Keyword Research, Lead Generation, Artificial Intelligence, Brand Strategy

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    University of Minnesota

    Prescriptive Analytics Project Ideation

    Skills you'll gain: Simulations, Operations Research, Simulation and Simulation Software, Sprint Planning, Advanced Analytics, Process Mapping, Process Optimization, Project Scoping, Project Planning, Solution Design, Needs Assessment, Business Analysis, Analytics, Model Optimization, Investment Management, Business Priorities, Goal Setting, Ideation

    Beginner · Course · 1 - 3 Months

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    SkillsBooster Academy

    Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Campaign Management, Social Media Marketing, AI powered creativity, Social Media Content, Content Creation, Social Media Strategy, Social Media Management, Advertising Campaigns, Prompt Engineering, Data-Driven Marketing, Generative AI, Social Media Analytics, Digital Marketing Campaigns, Campaign Planning, Responsible AI, Artificial Intelligence, Google Gemini, ChatGPT, Microsoft Copilot

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    Rating, 5 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 3 Months

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    Google

    Foundations: Data, Data, Everywhere

    Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Data Literacy, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL, Query Languages

    4.8
    Rating, 4.8 out of 5 stars
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    122K reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Arizona

    Management of Marketing Communications

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Control Objectives for Information and Related Technology (COBIT), Auditing, General Accounting, Financial Auditing, Fraud detection, Data Quality, Data Integrity, Exploratory Data Analysis, Data Manipulation, Pandas (Python Package), Data Analysis, Analytics, GitHub, Python Programming, Natural Language Processing

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    83 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Customer Segmentation and Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Service Marketing and Relationship Strategies

    Skills you'll gain: Service Recovery, Customer Service, Customer experience improvement, Service Design, Customer Relationship Building, Experience Design, Brand Loyalty, Service Management, Customer experience strategy (CX), Customer Engagement, Service Level, Relationship Management, Service Improvement, Branding, Marketing Strategies, Strategic Marketing, Quality Management, Quality Improvement, Brand Management, Marketing and Public Relations

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Global Marketing: Cultural Frameworks

    Skills you'll gain: Culture, Cultural Diversity, Cultural Sensitivity, Intercultural Competence, Diversity Marketing, Global Marketing, Diversity Awareness, Consumer Behaviour, Brand Management, Human Resource Management, Coordination

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Salesforce Marketing Cloud Integration Essentials

    Skills you'll gain: Postman API Platform, Personalized Campaigns, API Testing, Marketing Automation, Content Management Systems, Application Programming Interface (API), Drupal, Restful API, Data Mapping, Workflow Management, Data Integration, Security Controls, Compliance Management, Data Security

    Intermediate · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Applying Data Analytics in Finance

    Skills you'll gain: Portfolio Management, Financial Data, Time Series Analysis and Forecasting, Performance Measurement, Financial Forecasting, Market Data, Forecasting, Performance Metric, Analytics, Financial Trading, Performance Analysis, Financial Analysis, R Programming, Financial Market, Portfolio Risk, Investment Management, Investments, R (Software), Statistical Analysis, Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    223 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Sage Publications

    Music Management, Marketing and PR

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
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