Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Brainstorming, Process Flow Diagrams, Ideation, User Accounts, Personalized Service, Data Import/Export, Data Visualization, Productivity Software, Account Management, Collaborative Software, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Artificial Intelligence, Query Languages, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Supervised Learning, Random Forest Algorithm, Applied Machine Learning, Data Processing, Classification And Regression Tree (CART), Decision Tree Learning, Feature Engineering, Machine Learning Algorithms, Predictive Modeling, Performance Testing, Data Analysis, Scikit Learn (Machine Learning Library), Python Programming
Mixed · Course · 1 - 4 Weeks

Indian Statistical Institute
Skills you'll gain: Sampling (Statistics), Time Series Analysis and Forecasting, Sample Size Determination, Statistical Machine Learning, NumPy, Spatial Data Analysis, Statistical Hypothesis Testing, Probability, Database Management Systems, Statistical Modeling, SQL, Data Compilation, Economics, Dimensionality Reduction, Statistical Methods, Lifelong Learning, Regression Analysis, Surveys, Graphing, International Finance
Postgraduate Diploma · 6 - 12 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Revenue Recognition, Variance Analysis, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Financial Market, Supply And Demand, Sustainable Business
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Data Lakes, Data Warehousing, Data Pipelines, Data Infrastructure, Data Architecture, Cloud Storage, Google Cloud Platform, Big Data, Data Processing, Cloud Development, SQL
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Supervised Learning, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Digital Transformation, Culture Transformation, Financial Statement Analysis, Machine Learning Algorithms, Market Dynamics, Paid media, Capital Budgeting, Design Thinking, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Big Data, Tensorflow, Artificial Intelligence, Machine Learning, Natural Language Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Pipelines, Data Migration, Google Cloud Platform, Cloud Storage, Data Lakes, Extract, Transform, Load, Big Data, Command-Line Interface, Data Warehousing, Data Storage, Data Transformation, Automation, Real Time Data, Serverless Computing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Analysis, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Data Ethics, Customer Analysis, Descriptive Analytics, Large Language Modeling, Social Network Analysis, People Analytics, FinTech, Database Design, Predictive Analytics, Biostatistics, Social Determinants Of Health, Unsupervised Learning, Gerontology, Data Visualization, Deep Learning, Risk Analysis, Time Series Analysis and Forecasting, Bayesian Statistics, Digital Transformation
Earn a degree
Degree · 1 - 4 Years