Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Transformation, Analytics, Data Manipulation, Data Analysis, Big Data, Google Cloud Platform, Data Processing, Dashboard, Data Visualization Software, Business Intelligence, Cloud Storage, Exploratory Data Analysis, Data Storage, Data Warehousing, SQL
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Large Language Modeling, Google Cloud Platform, Semantic Web, Generative AI, Generative AI Agents, Artificial Intelligence and Machine Learning (AI/ML), Text Mining, Natural Language Processing, Web Analytics and SEO
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Color Theory, Style Guides, Generative AI, Graphic and Visual Design, Creativity, ChatGPT, Creative Design, Aesthetics, Design Elements And Principles, Image Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Video Editing, Photo/Video Production and Technology, Storytelling, Video Production, Content Creation, Multimedia, Trend Analysis, Driving engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Management, Data Loss Prevention, Data Security, Google Cloud Platform, Personally Identifiable Information, Big Data, Identity and Access Management
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Classification And Regression Tree (CART), Predictive Modeling, Data Analysis, Regression Analysis, Supervised Learning, Machine Learning Algorithms, Statistical Machine Learning, Feature Engineering, Data Cleansing, Bayesian Network, Performance Tuning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Cloud Engineering, Data Infrastructure, Data Analysis, Data Architecture, Automation, Data Security
Advanced · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Lakes, Data Access, Cloud API, Google Cloud Platform, Metadata Management, Data Governance, Cloud Computing, Data Analysis
Beginner · Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Product Development, New Product Development, Risk Management, Project Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Business Risk Management, Stakeholder Engagement, Stakeholder Management, Market Opportunities, Communication Planning, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Regulatory Requirements, Project Management, Financial Analysis, Project Planning
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Processing, AI Personalization, Data Manipulation, Data Cleansing, Data Transformation, Feature Engineering, Pandas (Python Package), Text Mining, Predictive Modeling, Unstructured Data, Scikit Learn (Machine Learning Library), Data Integration, Python Programming, Data Analysis, Applied Machine Learning, NumPy
Intermediate · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Active Listening, Market Research, Conflict Management, Digital Communications, Goal Setting, Stakeholder Analysis, Research, Industrial and Organizational Psychology
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Advertising, Social Media Marketing, Social Media, Payment Processing
Beginner · Guided Project · Less Than 2 Hours