Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Illinois Tech
Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Programming, Sampling (Statistics), R Programming, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution
Build toward a degree
Intermediate · Course · 1 - 3 Months

The Hong Kong University of Science and Technology
Skills you'll gain: FinTech, Mobile Banking, Financial Services, Technology Strategies, Banking, Commercial Lending, Financial Regulation, Blockchain, Business Strategies, Payment Systems, Market Opportunities, Emerging Technologies, Consumer Lending, Investments, Big Data, Fundraising and Crowdsourcing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Logistic Regression, Model Evaluation, Data Preprocessing, Predictive Modeling, R Programming, Feature Engineering, Statistical Modeling, Risk Modeling, Classification And Regression Tree (CART), Applied Machine Learning, Regression Analysis, Predictive Analytics, Advanced Analytics, Machine Learning Methods, Data Manipulation, Supervised Learning, Performance Measurement, Credit Risk, Dimensionality Reduction
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Sheets, Data Sharing, Google Cloud Platform, Spreadsheet Software, Big Data, Data Import/Export, Data Analysis, Real Time Data, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: AWS SageMaker, Unsupervised Learning, Feature Engineering, Time Series Analysis and Forecasting, Model Deployment, Cloud Deployment, Amazon Web Services, Applied Machine Learning, Trend Analysis, Advanced Analytics, Machine Learning Methods, Amazon S3, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Model Evaluation, Statistical Analysis, Forecasting, MLOps (Machine Learning Operations), Predictive Analytics, Data Preprocessing
Beginner · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Modeling, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Data Validation, Histogram, Box Plots, Simulation and Simulation Software, Model Evaluation
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Sheets, Query Languages, Spreadsheet Software, Data Manipulation, Data Transformation, Data Cleansing, Excel Formulas, Data Management, Data Analysis, Cloud Computing
Intermediate · Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Economics, Game Theory, Economic Development, Market Dynamics, Socioeconomics, Behavioral Economics, Business Economics, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Planning, Critical Thinking, Resource Allocation
Build toward a degree
Beginner · Course · 1 - 3 Months

Indian Institute of Technology Guwahati
Skills you'll gain: User Experience, Information Architecture, User Experience Design, Interaction Design, User Flows, Persona (User Experience), Usability, User Centered Design, User Interface (UI) Design, Wireframing, User Research, Conceptual Design, Persona Development, Mockups, Ideation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Automation, Marketing Management
Beginner · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: NoSQL, MongoDB, Distributed Computing, Database Systems, Scalability, Big Data, Databases, Software Architecture, Data Processing, Data Storage Technologies, Data Modeling, Relational Databases, Unstructured Data, Graph Theory
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Analysis, Market Analysis, Sales Strategy, Market Research, Customer Retention, Business Modeling, Entrepreneurship, B2B Sales, Business-To-Consumer, Technology Strategies, Customer Acquisition Management, Business Strategy
Intermediate · Course · 1 - 4 Weeks