• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Decision-Making for Everyone

    Skills you'll gain: Decision Making, Creative Thinking, Problem Solving, Creative Problem-Solving, Brainstorming, Complex Problem Solving, Critical Thinking and Problem Solving, Resourcefulness, Creativity, Curiosity, Strategic Thinking, Root Cause Analysis, Ethical Standards And Conduct, Risk Analysis, Innovation, Analytical Skills, Business Ethics, Social Impact, Business Risk Management, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    116 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Fundamentos de la Industria de Hidrocarburos

    Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Energy and Utilities, Environmental Issue, Economic Development, Economics, Climate Change Mitigation, Manufacturing and Production, Social Studies, Production Process, Natural Resource Management, Risk Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Cómputo evolutivo

    Skills you'll gain: Bioinformatics, Algorithms, Programming Principles, Computational Thinking, Machine Learning Algorithms, Mathematical Software, Artificial Intelligence, Classification Algorithms, Program Development, Theoretical Computer Science, Computer Science, Data Structures

    4.1
    Rating, 4.1 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Sustainable Corporate Finance

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Business, Mergers & Acquisitions, Sustainable Development, Corporate Finance, Risk Analysis, Governance, Corporate Strategy, Capital Budgeting, Capital Markets, Financial Analysis, Social Impact, Business Valuation, Market Dynamics

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    اللغة والمفاهيم التنظيمية

    Skills you'll gain: Product Lifecycle Management, Product Management, Business Strategy, Data Visualization Software, Business Analysis, Strategic Communication, Competitive Analysis, Organizational Strategy, Analytics, Accounting, Business Metrics, Corporate Strategy, Marketing, Innovation, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    'Their' World and How You Define It

    Skills you'll gain: Diversity and Inclusion, Empathy, Cultural Sensitivity, Workplace inclusivity, Social Justice, Cultural Diversity, Social Impact, Cognitive flexibility, Self-Awareness, Innovation, Productivity, Autism Spectrum Disorders

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • I

    ISC2

    Systems and Application Security

    Skills you'll gain: Malware Protection, Endpoint Security, Mobile Security, Cloud Security, Application Security, Cloud Deployment, Cloud Computing, Threat Detection, Cybersecurity, Information Systems Security, Virtualization, Virtual Machines, Intrusion Detection and Prevention, Encryption

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Causes of Racial Inequity in Healthcare

    Skills you'll gain: Health Disparities, Health Equity, Social Determinants Of Health, Social Justice, Health Policy, Medicaid, Health Systems, Diversity Awareness, Health Care, Managed Care, Healthcare Industry Knowledge, Medicare

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    The amazing world of the ethnic groups of Yunnan Province

    Skills you'll gain: Language Learning, Culture, English Language, Cultural Diversity, Liberal Arts, Performing Arts, Diversity Awareness, Anthropology, Intercultural Competence, Social Studies, Music, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    La industria de hidrocarburos en la transición energética

    Skills you'll gain: Oil and Gas, Petroleum Industry, Energy and Utilities, Sustainable Development, Corporate Sustainability, Climate Change Mitigation, Sustainable Business, Environmental Social And Corporate Governance (ESG), Social Impact, Safety Standards, Natural Resource Management, Economic Development, Environmental Policy, World History, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Nutrition Policy, Frameworks, and Process

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Nutrition and Diet, Health Policy, Public Health, Food and Beverage, Policy Analysis, Policy Development, Public Policies, Program Evaluation

    Intermediate · Course · 1 - 4 Weeks

1…338339340…442

In summary, here are 10 of our most popular social media marketing courses

  • Decision-Making for Everyone: Arizona State University
  • Fundamentos de la Industria de Hidrocarburos: Tecnológico de Monterrey
  • Cómputo evolutivo: Universidad Nacional Autónoma de México
  • Sustainable Corporate Finance: Erasmus University Rotterdam
  • اللغة والمفاهيم التنظيمية: University of Illinois Urbana-Champaign
  • 'Their' World and How You Define It: University of Colorado Boulder
  • Systems and Application Security: ISC2
  • Causes of Racial Inequity in Healthcare: University of Michigan
  • The amazing world of the ethnic groups of Yunnan Province: Shanghai Jiao Tong University
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok