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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • N

    Northeastern University

    Practical AI for Professionals

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, AI Enablement, Artificial Intelligence, Responsible AI, Data Analysis, Descriptive Statistics, Technology Strategies, Business Strategy, Machine Learning, Data Management, Data Preprocessing, Computer Vision, Unstructured Data, Predictive Modeling, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Как планировать посты в нескольких платформах с Hootsuite

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    Mastering Generative AI for Customer Service Excellence

    Skills you'll gain: Prompt Engineering, Miro AI, Generative AI Agents, Responsible AI, AI Product Strategy, Generative AI, No-Code Development, ChatGPT, Workflow Management, Email Automation, Customer Analysis, Prompt Patterns, Customer Data Management, Personalized Service, AI Enablement, Customer and Client Support, AI Workflows, Customer Relationship Management (CRM) Software, Emotional Intelligence, Customer Success Management

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Microsoft Excel, Probability & Statistics, Data Analysis, Regression Analysis, Statistical Inference, Probability Distribution, Statistical Modeling

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Prezi para pequeñas empresas

    Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Sales Presentations, Marketing Communications, Digital Marketing, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Canva Thumbnail Design Masterclass: Get More Clicks

    Skills you'll gain: Canva (Software), Content Performance Analysis, Image Quality, Photography, Marketing Psychology, Photo Editing, Marketing Design, Content Creation, Graphic and Visual Design, Driving engagement, Branding, Color Theory

    Mixed · Course · 1 - 4 Weeks

  • F

    Fred Hutchinson Cancer Center

    Practical Steps for Building Fair AI Algorithms

    Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Data Ethics, Algorithms, Artificial Intelligence, Predictive Analytics, Record Keeping, Diversity Awareness, Health Equity, Model Evaluation, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Cybersecurity Concepts

    Skills you'll gain: Threat Detection, Cybersecurity, Intrusion Detection and Prevention, Cyber Threat Intelligence, Network Infrastructure, Network Security, Network Architecture, General Networking, Endpoint Security, Malware Protection, System Monitoring, Incident Response, Email Security, Operating Systems, Identity and Access Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Business Process Outsourcing Strategies in Hospitality

    Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Performance Measurement, Business Relationship Management, Business Process, Business Process Management, Global Marketing, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Communication, Strategic Thinking, Risk Mitigation, Contract Negotiation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions

    Skills you'll gain: Model Evaluation, Google Cloud Platform, Model Deployment, Data Preprocessing, Applied Machine Learning, Feature Engineering, Analytics, Cloud Storage, Predictive Analytics, Machine Learning, Advanced Analytics, Data Management

    Intermediate · Project · Less Than 2 Hours

  • P

    Pearson

    Hadoop and Spark Fundamentals

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Data Lakes, Analytics, Data Processing, Data Import/Export, Data Integration, Linux Commands, File Systems, Text Mining, Data Transformation, Data Management, Distributed Computing, Command-Line Interface, Relational Databases, Java, C++ (Programming Language)

    Intermediate · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Diabetes Disease Detection with XG-Boost and Neural Networks

    Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Data Presentation, Applied Machine Learning, Classification Algorithms, Machine Learning Methods, Predictive Modeling, Deep Learning, Classification And Regression Tree (CART), Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Feature Engineering, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Practical AI for Professionals: Northeastern University
  • Как планировать посты в нескольких платформах с Hootsuite: Coursera
  • Mastering Generative AI for Customer Service Excellence: Edureka
  • Statistics and Data Analysis with Excel, Part 2: University of Colorado Boulder
  • Prezi para pequeñas empresas: Coursera
  • Canva Thumbnail Design Masterclass: Get More Clicks: Skillshare
  • Practical Steps for Building Fair AI Algorithms: Fred Hutchinson Cancer Center
  • Cybersecurity Concepts: Packt
  • Business Process Outsourcing Strategies in Hospitality: Starweaver
  • Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions: Google Cloud

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Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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