• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    D

    Dubai College of Tourism

    Travel Agency Fundamentals

    Skills you'll gain: Booking (Sales), Sales Process, Stakeholder Management, Hotels and Accommodations, Client Services, Customer Inquiries

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI in Finance Agent

    Skills you'll gain: Responsible AI, Agentic Workflows, Risking, Generative AI Agents, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Power BI, AI Workflows, Accounting and Finance Software, Regulatory Compliance, Automation, Financial Data, Wealth Management, Compliance Management, Generative AI, Financial Forecasting, Data Processing, Finance, Workflow Management, General Finance

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Building AI Agents for Complex Tasks

    Skills you'll gain: AI Orchestration, AI Workflows, LLM Application, Agentic systems, Tool Calling, LangChain, Artificial Intelligence, Prompt Engineering, Model Evaluation, Context Management, Scenario Testing, Performance Testing, Development Testing, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    大學之理念 (The Idea of a University)

    Skills you'll gain: Higher Education, Political Sciences, Education and Training, International Relations, Economics, Social Sciences, European History, Socioeconomics, World History, Personal Development, Research, Policy Analysis, Governance, Cultural Diversity

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Security & Ethical Hacking: Attacking Web and AI Systems

    Skills you'll gain: AI Security, Open Web Application Security Project (OWASP), Cyber Security Assessment, Exploitation techniques, Server Side, Application Security, Artificial Intelligence and Machine Learning (AI/ML), Vulnerability Scanning, Secure Coding, Artificial Intelligence, Responsible AI, Data Security, Cyber Attacks, Security Awareness, Generative AI, Large Language Modeling, Data Ethics, Authentications

    Build toward a degree

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    Molecular Tumor Board 2024-25

    Skills you'll gain: Precision Medicine, Oncology, Diagnostic Tests, Molecular Biology, Laboratory Testing, Bioinformatics, Pathology, Treatment Planning, Immunology, Pharmacology, Clinical Research, Clinical Practices

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Intro to TensorFlow em Português Brasileiro

    Skills you'll gain: Tensorflow, Model Deployment, Keras (Neural Network Library), Cloud Deployment, Deep Learning, Data Pipelines, Feature Engineering, Data Preprocessing, Applied Machine Learning, Artificial Neural Networks, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    II. Missões Jesuíticas nos territórios guaranis: o cotidiano

    Skills you'll gain: Social Studies, Art History, Public History, Cultural Sensitivity, Medical Science and Research, World History, Music History, Intercultural Competence, Cultural Diversity, Education and Training, Music

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Lund University

    1.5° Lifestyles: Mainstreaming Everyday Sustainability

    Skills you'll gain: Sustainable Development, Environmental Issue, Sustainable Business, Social Impact, Climate Change Mitigation, Systems Thinking, Consumer Behaviour, Sustainability Standards, Education and Training, Community Development, Economics, Environmental Policy, Critical Thinking

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    Lightcap 1: Fundamentals of light's impact

    Skills you'll gain: Magnetic Resonance Imaging, Neurology, Physiology, Psychology, Electrophysiology, Biology, Mental Health, Cell Biology, Anatomy, Research

    Mixed · Course · 1 - 3 Months

1…329330331…371

In summary, here are 10 of our most popular market research courses

  • Marketing Management Essentials: Price and Place: IE Business School
  • Travel Agency Fundamentals: Dubai College of Tourism
  • AI in Finance Agent: AI CERTs
  • Building AI Agents for Complex Tasks: Coursera
  • 大學之理念 (The Idea of a University): National Taiwan University
  • Security & Ethical Hacking: Attacking Web and AI Systems: University of Colorado Boulder
  • Molecular Tumor Board 2024-25: Universitat de Barcelona
  • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
  • Intro to TensorFlow em Português Brasileiro: Google Cloud
  • II. Missões Jesuíticas nos territórios guaranis: o cotidiano: Universidade de São Paulo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok