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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Case Western Reserve University

    Practical Geospatial Geostatistical Modeling

    Skills you'll gain: Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Descriptive Statistics, Statistical Modeling, R Programming, Geographic Information Systems, Statistical Analysis, Probability & Statistics, Data-Driven Decision-Making, Oil and Gas, Data Analysis, Simulations, Statistical Methods, Rmarkdown, Data Cleansing, Box Plots, Plot (Graphics)

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    AI-Augmented Decision-Making for Business Leaders

    Skills you'll gain: AI Enablement, Business Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Predictive Analytics, Advanced Analytics, Business Strategy, Leadership, Business Intelligence, Risk Analysis, Artificial Intelligence, Data Storytelling, Business Ethics, Decision Making, Technical Communication, Culture Transformation, Data Literacy, Strategic Planning, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Data Scientists

    Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Data Quality, Data Strategy, AI Enablement, Applied Machine Learning, Exploratory Data Analysis, Machine Learning, Machine Learning Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Insight Selling

    Skills you'll gain: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    GenAI for Business Intelligence Analysts

    Skills you'll gain: Business Intelligence, Generative AI, Business Analytics, Responsible AI, Business Process Automation, Data-Driven Decision-Making, Data Ethics, Data Storytelling, Exploratory Data Analysis, Data Validation, Project Implementation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Dashboarding and Deployment

    Skills you'll gain: Dashboard, Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Tableau Software, Geospatial Information and Technology, Data Analysis, Analytical Skills, Application Deployment, Network Analysis, Financial Data, Financial Analysis, Time Series Analysis and Forecasting

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Typography and Color Theory in Design with Canva

    Skills you'll gain: Canva (Software), Color Theory, Typography, Creative Design, Design, Graphic and Visual Design, Graphic Design, Visual Design, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to find customers by uploading contacts on Twitter

    Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    New Fermentation Markets and How They Scale

    Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Scalability, Manufacturing and Production, Sustainability Standards, Process Engineering, Product Development, Global Marketing, Chemical Engineering, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Mastering Recommendation Systems with Python

    Skills you'll gain: Model Evaluation, Data Preprocessing, Feature Engineering, AI Personalization, Applied Machine Learning, Data Science, Machine Learning, Scalability, Data Manipulation, Python Programming, Data Transformation, Pandas (Python Package), Predictive Analytics, Machine Learning Methods, Predictive Modeling, Text Mining, Development Environment, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, NumPy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Intermediate · Specialization · 1 - 3 Months

  • K

    Kennesaw State University

    Ethical AI Use

    Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, Case Studies, AI Enablement, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Innovate with the Strategy Canvas for Competitiveness

    Skills you'll gain: Business Strategy, Strategic Thinking, Value Propositions, Competitive Analysis, Entrepreneurship, New Business Development, Market Research, Innovation, Strategic Planning, Organizational Strategy, Spreadsheet Software, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Practical Geospatial Geostatistical Modeling: Case Western Reserve University
  • AI-Augmented Decision-Making for Business Leaders: Coursera
  • GenAI for Data Scientists: Coursera
  • Insight Selling: LearnQuest
  • GenAI for Business Intelligence Analysts: Coursera
  • Dashboarding and Deployment: University of California, Irvine
  • Typography and Color Theory in Design with Canva: Coursera
  • How to find customers by uploading contacts on Twitter: Coursera
  • New Fermentation Markets and How They Scale: University of Illinois Urbana-Champaign
  • Mastering Recommendation Systems with Python: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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