Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Management, Data Manipulation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Digital Transformation, Responsible AI, Business Transformation, Data Quality, Business Intelligence, Analytics, Applied Machine Learning, Cloud API
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Persona Development, Lean Methodologies
Beginner · Course · 1 - 3 Months

Skills you'll gain: SQL, Big Data, Data Validation, Query Languages, Data Mining, Business Metrics
Advanced · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Model Evaluation, Apache Spark, Google Cloud Platform, Logistic Regression, Predictive Modeling, Big Data, Data Preprocessing, Applied Machine Learning
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Embeddings, Semantic Web, Natural Language Processing, Data Processing, Text Mining, Applied Machine Learning, Classification Algorithms, Unsupervised Learning, Dimensionality Reduction, Linear Algebra
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Marketing, Marketing, Driving engagement, Social Media, Project Implementation, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Logistic Regression, Model Evaluation, Data Preprocessing, Predictive Modeling, R Programming, Feature Engineering, Risk Modeling, Classification And Regression Tree (CART), Statistical Modeling, Applied Machine Learning, Regression Analysis, Predictive Analytics, Advanced Analytics, Machine Learning Methods, Data Manipulation, Supervised Learning, Performance Measurement, Credit Risk, Dimensionality Reduction
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Interactive Data Visualization, Heat Maps, Data Visualization, Data Visualization Software, Matplotlib, Plotly, Data Storytelling, Data Access, Correlation Analysis, Scatter Plots, Exploratory Data Analysis, Data Preprocessing, Data Science, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Outbound Calls, Telephone Skills, Operational Efficiency, AI Workflows, Customer experience improvement, Workflow Management, Productivity Software, AI Enablement, Customer Service, Automation, Systems Integration
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Storytelling, Cinematography, Content Creation, Editing
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Network Analysis, Tableau Software, Statistical Visualization, Network Model, Dashboard, Time Series Analysis and Forecasting, Matplotlib, Data Analysis, Seaborn, Graph Theory, Pandas (Python Package), Python Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks