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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Northeastern University

    Practical Engineering Data Mining: Techniques and Uses

    Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis

    Intermediate · Course · 1 - 4 Weeks

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    Alfaisal University | KLD

    الاقتصاد الجزئي: قوة الأسواق | Microeconomics

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Market Analysis, Market Data, Public Policies, Consumer Behaviour, Cost Benefit Analysis, Policty Analysis, Research, and Development, Price Negotiation, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    O.P. Jindal Global University

    Statistical Methods and Data Analysis

    Skills you'll gain: Sampling (Statistics), Statistical Analysis, Probability Distribution, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Correlation Analysis, Regression Analysis, R (Software), R Programming, Statistical Modeling, Statistical Inference, Probability, Big Data, Decision Tree Learning

    Build toward a degree

    Mixed · Course · 1 - 3 Months

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    Google Cloud

    Confluent: Clickstream Data Analysis Pipeline Using ksqlDB

    Skills you'll gain: Grafana, Apache Kafka, Real Time Data, Data Pipelines, Dashboard, Data Synthesis, Interactive Data Visualization, Data Visualization Software, Data Analysis

    Intermediate · Project · Less Than 2 Hours

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    Coursera

    GenAI for Financial Controllers: Boosting Budget Accuracy

    Skills you'll gain: Financial Forecasting, Dashboard, Budgeting, Financial Management, Predictive Modeling, Advanced Analytics, Power BI, AI Enablement, Generative AI, Tableau Software, Financial Modeling, Microsoft Excel, Financial Analysis, Data Visualization Software, Automation, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

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    Pearson

    Hadoop and Spark Fundamentals: Unit 2

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Text Mining, Data Transformation, Distributed Computing, Java, Debugging, Java Programming

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Using BigQuery Omni with AWS

    Skills you'll gain: Amazon Web Services, Amazon S3, Cloud-Based Integration, Data Access, Google Cloud Platform, Cloud API, Data Import/Export, Data Management

    Intermediate · Project · Less Than 2 Hours

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    Google Cloud

    Gemini for Data Scientists and Analysts - Français

    Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Google Cloud Platform, Customer Insights, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Getting Started with Vector Search and Embeddings

    Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Applied Machine Learning, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

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    Northeastern University

    Practical AI for Professionals

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, AI Enablement, Artificial Intelligence, Responsible AI, Data Analysis, Descriptive Statistics, Technology Strategies, Business Strategy, Machine Learning, Data Management, Data Preprocessing, Computer Vision, Unstructured Data, Predictive Modeling, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

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    Università di Napoli Federico II

    Machine Learning e Data Mining in R

    Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Artificial Neural Networks, Transfer Learning, Machine Learning, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Predictive Modeling, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Modeling

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    Rating, 4.9 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Python NoSQL Data Engineering with MongoDB

    Skills you'll gain: MongoDB, Data Transformation, Customer Analysis, Data Analysis, Back-End Web Development, Customer Data Management, Data Processing, NoSQL, Data Maintenance, Pandas (Python Package), Database Design, Data Validation, Financial Data, Data Import/Export, Database Management, Databases, Data Pipelines, Data Access, Query Languages, Performance Tuning

    4.6
    Rating, 4.6 out of 5 stars
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    63 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Practical Engineering Data Mining: Techniques and Uses: Northeastern University
  • الاقتصاد الجزئي: قوة الأسواق | Microeconomics: Alfaisal University | KLD
  • Statistical Methods and Data Analysis : O.P. Jindal Global University
  • Confluent: Clickstream Data Analysis Pipeline Using ksqlDB: Google Cloud
  • GenAI for Financial Controllers: Boosting Budget Accuracy: Coursera
  • Hadoop and Spark Fundamentals: Unit 2: Pearson
  • Using BigQuery Omni with AWS: Google Cloud
  • Gemini for Data Scientists and Analysts - Français: Google Cloud
  • Getting Started with Vector Search and Embeddings: Google Cloud
  • Practical AI for Professionals: Northeastern University

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