Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Digital Transformation, Data Presentation, Data Visualization, Data-Driven Decision-Making, Business Transformation, Persuasive Communication, Employee Engagement, Data Strategy, Customer experience strategy (CX), Data Science, Storytelling, Applied Machine Learning, Influencing, Agile Methodology, Analytics, Business Analytics, Business Modeling, Data Quality, Stakeholder Communications
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation
Advanced · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Database Design, Relational Databases, Database Application, Database Management, Database Systems, Big Data, Machine Learning Algorithms, Databases, NoSQL, SQL, MySQL, Statistical Analysis, Data Visualization, Database Theory, Data Analysis, Apache Hadoop, Exploratory Data Analysis, Transaction Processing, Apache Kafka, Stored Procedure
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Yonsei University
Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Marketing, Health Care
Mixed · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Data Visualization, Statistical Hypothesis Testing, Descriptive Statistics, Data Analysis, Statistical Methods, Probability Distribution, Correlation Analysis, Statistical Inference, Sampling (Statistics), Large Language Modeling, LLM Application
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: System Monitoring, Microsoft Azure, Event Monitoring, Query Languages, Application Performance Management, Cloud Management, Continuous Monitoring, Real Time Data, Interactive Data Visualization, Virtual Machines, Resource Management
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Trend Analysis, Data Management, Contract Management, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning
Build toward a degree
Beginner · Course · 1 - 3 Months

Edureka
Skills you'll gain: Business Reporting, Data Import/Export, Data-Driven Decision-Making, AI Personalization
Intermediate · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Wrangling, Probability & Statistics, Unsupervised Learning, Data Science, Text Mining, Data Manipulation, Statistical Analysis, Data Structures, Data Cleansing, Programming Principles, Data Visualization Software, Python Programming
Mixed · Course · 1 - 4 Weeks