• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Wireshark for Security: Detect Network Anomalies

    Skills you'll gain: Threat Detection, Anomaly Detection, Network Security, General Networking, Network Monitoring, Network Troubleshooting, Real Time Data, Security Strategy, Network Analysis, Network Protocols, Data Capture

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Science and Technology of China

    《MBA论文写作指导》

    Skills you'll gain: Proposal Writing, Writing, Research Reports, Business Research, Business Writing, Market Analysis, Problem Solving, Competitive Analysis, Presentations, Case Studies

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a Process Map using a Canva Template

    Skills you'll gain: Process Mapping, Process Flow Diagrams, Content Creation, User Accounts, Business

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Teams

    Skills you'll gain: Responsible AI, Sales Enablement, Sales Strategy, Sales Process, Sales Management, Sales Development, Customer experience improvement, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Business Considerations for 5G with Edge, IoT, and AI

    Skills you'll gain: Case Studies, Emerging Technologies, Technology Strategies, Digital Transformation, Business Transformation, AI Enablement, Real Time Data, Internet Of Things, Network Security, Wireless Networks, Operational Efficiency, Telecommunications, Artificial Intelligence, Information Privacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Product Improvement, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Sales Strategy, Market Research, Advertising

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Design and UX/UI Fundamentals

    Skills you'll gain: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, Design Thinking, Mockups, Usability Testing, Wireframing, User Experience, Product Design, User Centered Design, User Feedback, Prototyping, Figma (Design Software)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução aos Sistemas de Informação para Negócios

    Skills you'll gain: Digital Transformation, IT Service Management, Information Technology Infrastructure Library, Service Management, Interoperability, Business Transformation, Data Strategy, DevOps, Information Systems Security, Cybersecurity, Systems Integration, Innovation, Application Programming Interface (API), Service Design, Service Level, Organizational Strategy, Mobile Banking, Social Media, E-Commerce, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Innovation, médias et transformation digitale

    Skills you'll gain: Innovation, Media and Communications, Digital Transformation, Journalism, Digital Media Strategy, Business Technologies, Ethical Standards And Conduct, Social Sciences, Economics, Emerging Technologies, Telecommunications, Communication, Financial Statement Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

1…302303304…418

In summary, here are 10 of our most popular marketing strategy courses

  • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera
  • Wireshark for Security: Detect Network Anomalies: Coursera
  • 《MBA论文写作指导》: University of Science and Technology of China
  • Create a Process Map using a Canva Template: Coursera
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • GenAI for Sales Teams: Coursera
  • Business Considerations for 5G with Edge, IoT, and AI: EDUCBA
  • The Ultimate Guide for Product Management Essentials: Packt
  • Product Design and UX/UI Fundamentals: Xbox
  • Introducción a Hootsuite: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok