Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

DeepLearning.AI
Skills you'll gain: LLM Application, Large Language Modeling, Embeddings, Prompt Engineering, Data Processing, Big Data, Applied Machine Learning, Vector Databases
Beginner · Project · Less Than 2 Hours
Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, Human Resources, Artificial Intelligence, Human Resource Strategy, Forecasting, Mitigation
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Process Mapping, Sprint Planning, AI Enablement, Business Analysis, User Research, Problem Solving, Market Analysis, Prioritization
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements
Beginner · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Game Theory, Strategic Decision-Making, Business Strategy, Target Market, Organizational Strategy, Business Modeling, Competitive Analysis, Management Consulting, Market Analysis, Portfolio Management, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Identity and Access Management, Cloud Services, Microsoft Azure, Microsoft Teams, Collaborative Software, Security Controls, Endpoint Security, Cloud Solutions, Zero Trust Network Access, Microsoft Office, Cloud Computing, Threat Management, Information Privacy
Beginner · Course · 3 - 6 Months

Skills you'll gain: Dashboard, Data Visualization, Microsoft Excel, Spreadsheet Software, Data Analysis, Business Reporting, Business Mathematics
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Microsoft Excel, Probability & Statistics, Data Analysis, Regression Analysis, Statistical Inference, Probability Distribution, Statistical Modeling
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Social Impact, Research, Organizational Effectiveness, Employee Training, Business Research, Employee Surveys, Research Methodologies, Internal Communications, Environment Health And Safety, Program Evaluation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Deployment, Google Cloud Platform, Dataflow, Data Pipelines, Real Time Data, Data Lakes, Data Processing, Dashboard, Data Warehousing, Tensorflow, Data Preprocessing, Apache Spark, Big Data, Data Infrastructure, Cloud Storage, Data Storage, Query Languages, Scripting Languages, PySpark, Extract, Transform, Load
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Collection, Model Deployment, Data Ethics, MLOps (Machine Learning Operations), Feature Engineering, Data Cleansing, Responsible AI, Applied Machine Learning, Data Analysis, Solution Design, Statistical Analysis, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Application Deployment, Generative AI, Data Preprocessing, Cloud Deployment
Intermediate · Course · 1 - 3 Months