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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Skillshare

    Create and Finance a Short Documentary Film

    Skills you'll gain: Cinematography, Videography, Post-Production, Video Production, Storytelling, Proposal Writing, Storyboarding, Target Audience, Presentations, Sales Presentations, Business Writing, Promotional Strategies, Marketing, Concision, Editing, Creativity, Writing, Color Matching

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Player Evaluation, Team Performance and Roster Management

    Skills you'll gain: Performance Analysis, Analytics, Data-Driven Decision-Making, Scheduling, Labor Relations, Team Performance Management, Linear Algebra, Data Management, Administration, Contract Management, Team Management, Data Analysis Software, R (Software), Contract Negotiation, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
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    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Product Marketing, Product Demonstration, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Supply Chain Optimization

    Skills you'll gain: Responsible AI, Inventory Management System, Supply Chain Management, Supply Chain, Generative AI, Operational Efficiency, Data Ethics, Logistics Management, AI Enablement, Customer Demand Planning, Business Ethics, Operations, Forecasting, Artificial Intelligence, Emerging Technologies, Predictive Analytics, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sciences Po

    Data and Urban Governance

    Skills you'll gain: Social Sciences, Governance, Data Sharing, Digital Transformation, Policy Analysis, Data Analysis, Big Data, Algorithms, Data Ethics, Computing Platforms, Data-Driven Decision-Making, Personally Identifiable Information, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Digital Disruption

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Innovation, Digital Transformation, Technology Strategies, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea tu presencia en redes sociales para tu negocio en Canva

    Skills you'll gain: Canva (Software), Logo Design, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Data Ethics, Product Automation, Prompt Engineering, Market Analysis, Prototyping

    3.8
    Rating, 3.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Box Office Data with Seaborn and Python

    Skills you'll gain: Exploratory Data Analysis, Seaborn, Plotly, Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming, Predictive Modeling, Data Science, Jupyter, Cloud Applications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    182 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Business Decision Making

    Skills you'll gain: AI Enablement, Feature Engineering, Responsible AI, Data Preprocessing, Strategic Decision-Making, Business Leadership, Data-Driven Decision-Making, Data Ethics, Business Analytics, Natural Language Processing, Large Language Modeling, Artificial Intelligence, Predictive Analytics, Advanced Analytics, Governance, Data Governance, Systems Integration, Business Ethics, Workflow Management, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Create and Finance a Short Documentary Film: Skillshare
  • Player Evaluation, Team Performance and Roster Management: The State University of New York
  • Ecommerce Listing Course: Simplilearn
  • GenAI for Supply Chain Optimization: Coursera
  • Data and Urban Governance: Sciences Po
  • How to Set up Facebook Pixel: Coursera
  • Digital Disruption: Universidad de Palermo
  • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera
  • GenAI for Product Managers: Coursera
  • Analyze Box Office Data with Seaborn and Python: Coursera

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Brand Management (7)

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