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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Reels: Create Engaging Videos

    Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Logo Design, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Storyboarding, Visual Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    82 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Linear Regression

    Skills you'll gain: Statistical Inference, Regression Analysis, R Programming, Statistical Analysis, Statistical Modeling, R (Software), Data Science, Logistic Regression, Data Analysis, Probability & Statistics, Linear Algebra

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Stakeholder Relations and Reporting

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Marketing Effectiveness, Community Outreach, Performance Metric, Data Storytelling, Presentations, Relationship Building, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace Capstone

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Innovation, Clinical Assessment, Market Analysis, Report Writing, Revenue Forecasting, Financial Modeling, Cost Benefit Analysis, Business Valuation, Regulatory Affairs, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Public Goods, Common Resources, and Externalities

    Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: Turbocharge Mobile App Development

    Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Anthropic Claude, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Application Design, Cloud Development, Data Strategy, Embedded Software, User Interface and User Experience (UI/UX) Design

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Strategic Marketing, Forecasting, Data Analysis, Strategic Decision-Making, Predictive Modeling, Customer Analysis, Statistical Modeling, Statistical Analysis, Correlation Analysis, Regression Analysis, Unsupervised Learning, Variance Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Haz Crecer Tu Negocio con Goldman Sachs 10,000 Women

    Skills you'll gain: Business Planning, Business Strategies, Growth Strategies, Strategic Thinking, Business Development, Feasibility Studies, Entrepreneurship, Peer Review, Goal Setting, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    104 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Instagram Reels: Create Engaging Videos: Coursera
  • Design a Strong and Cohesive Product Brand: Skillshare
  • Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation: Northeastern University
  • Enhance Organizational Communications with Slack: Coursera
  • Linear Regression: Illinois Tech
  • Stakeholder Relations and Reporting: Microsoft
  • Healthcare Marketplace Capstone: University of Minnesota
  • Public Goods, Common Resources, and Externalities: University of Illinois Urbana-Champaign
  • Generative AI: Turbocharge Mobile App Development: SkillUp
  • Create a Customer Satisfaction Survey in Qualtrics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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