Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Engineering Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Engineering, Recruitment Strategies
Build toward a degree
Beginner · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Integrity, Data Governance, Data Collection, Quality Assurance, Data Processing, Data Strategy, Data Analysis, Data Management, Model Evaluation, Data Preprocessing, Data Access, Statistical Analysis, Sampling (Statistics), Verification And Validation, Design Strategies, Threat Detection
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Advertising Campaigns, Animations, Design, Brand Awareness
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Professional Networking, LinkedIn, Professional Development, Talent Sourcing, Recruitment, Presentations, Job Analysis, Social Media Content, Personal Development, Writing, Portfolio Management, Branding
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Debugging, Data Analysis, Data Preprocessing, Numerical Analysis, Critical Thinking
Intermediate · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Business Strategy, Strategic Decision-Making, Strategic Planning, Regional Sales, Competitive Analysis, Global Marketing, Market Opportunities, E-Commerce, Cultural Sensitivity, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Manufacturing and Production, Manufacturing Processes, Robotic Process Automation, Manufacturing Operations, Production Process, Lean Manufacturing, Automation, Enterprise Resource Planning, Plant Operations and Management, Internet Of Things, Digital Transformation, Real Time Data, Predictive Modeling, Augmented Reality
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Electrical Systems, Automation Engineering, Hydraulics, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Robotics, Hardware Troubleshooting, Equipment Design, Manufacturing Processes, Production Process, Emerging Technologies, Manufacturing Operations
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Interface (UI), User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Interface and User Experience (UI/UX) Design, User Experience Design, UI Components, Visualization (Computer Graphics), User Centered Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Algebra, Graphing, Applied Mathematics, Mathematical Modeling, Trigonometry, Probability, Advanced Mathematics, Data Analysis, Logical Reasoning, General Mathematics, Probability Distribution, Mathematical Theory & Analysis, Descriptive Statistics, Arithmetic, Statistics, Engineering Calculations, Calculus, Visualization (Computer Graphics), Geometry, Analytical Skills
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Javascript, Web Design, Event-Driven Programming, Web Design and Development, Development Environment, Web Development, User Interface and User Experience (UI/UX) Design, Web Applications, Interactive Design, Animations, Typography, Color Theory, Web Analytics and SEO, Debugging, Data Validation
Beginner · Specialization · 1 - 3 Months