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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Skillshare

    Social Media Storytelling: Videos for Instagram & YouTube

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Cinematography, Media Production, TikTok, Driving engagement, Writing, Planning, Creativity

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear videos de sitios web con Canva

    Skills you'll gain: Video Production, Canva (Software), Product Demonstration, Web Content, Marketing Materials, Presentations, Content Creation, Team Oriented, Color Theory, Web Design, Graphic Design

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Risk Management Essentials

    Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, AI Security, Risk Modeling, AI Enablement, Compliance Management, Generative AI Agents, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation, Continuous Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica del Perú

    Fundamentos de UX y de los requisitos de software

    Skills you'll gain: User Story, Human Computer Interaction, Software Development Life Cycle, Functional Requirement, Unified Modeling Language, Requirements Analysis, Prototyping, Usability, Persona (User Experience), User Experience, User Interface (UI) Design, User Requirements Documents, User Research, Interaction Design, Human Centered Design, User Centered Design, System Requirements, Software Design, Software Engineering, Systems Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    139 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Science as a Field

    Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Analysis, Data Visualization, Data Ethics, Data-Driven Decision-Making, Exploratory Data Analysis, Applied Mathematics, Statistics, Computer Science

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
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    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Coursera

    GenAI for Performance Management

    Skills you'll gain: Performance Management, Smart Goals, Employee Performance Management, Performance Review, Management Training And Development, People Development, Generative AI Agents, Goal Setting, Performance Analysis, Performance Measurement, Employee Coaching, HR Tech, Workforce Development, Employee Engagement, Constructive Feedback, Driving engagement, Key Performance Indicators (KPIs), Prompt Engineering, Coaching, Analytics

    3.8
    Rating, 3.8 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
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    R

    Real Madrid Graduate School Universidad Europea

    IA para el rendimiento y entrenamiento de jugadores

    Skills you'll gain: Injury Prevention, Predictive Analytics, Advanced Analytics, Data-Driven Decision-Making, People Analytics, Rehabilitation, Artificial Intelligence, Data Analysis, Real Time Data, Health Technology, Competitive Analysis, Process Optimization, Coaching, Organizational Strategy, Technology Solutions, Goal Setting, Virtual Reality, Talent Recruitment, Data Collection, Physical Science

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Exploratory Data Analysis for the Public Sector with ggplot

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Graphic and Visual Design, Histogram, Tidyverse (R Package), Public Administration, Trend Analysis, Policy Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Configurer et modifier le paiement dans Facebook Ad Manager

    Skills you'll gain: Target Audience, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Understand & Use AI – ChatGPT with Smart Prompting Tips

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, Business Process, Content Creation, Target Audience, Artificial Intelligence, Writing

    4.2
    Rating, 4.2 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Cleaning in Snowflake: Techniques to Clean Messy Data

    Skills you'll gain: Data Cleansing, Snowflake Schema, Data Quality, Data Transformation, Data Validation, Data Manipulation, Data Analysis, SQL, Big Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Calculating Descriptive Statistics in R

    Skills you'll gain: Descriptive Statistics, Data Analysis, Exploratory Data Analysis, Quantitative Research, R Programming, Statistical Analysis, Probability & Statistics, Statistics, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Social Media Storytelling: Videos for Instagram & YouTube: Skillshare
  • Crear videos de sitios web con Canva: Coursera
  • GenAI for Risk Management Essentials: Coursera
  • Fundamentos de UX y de los requisitos de software: Pontificia Universidad Católica del Perú
  • Data Science as a Field: University of Colorado Boulder
  • GenAI for Performance Management : Coursera
  • IA para el rendimiento y entrenamiento de jugadores: Real Madrid Graduate School Universidad Europea
  • Exploratory Data Analysis for the Public Sector with ggplot: University of Michigan
  • Configurer et modifier le paiement dans Facebook Ad Manager: Coursera
  • Understand & Use AI – ChatGPT with Smart Prompting Tips: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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