Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Michigan
Skills you'll gain: Verbal Communication Skills, Public Speaking, Persuasive Communication, Communication, Presentations, Interpersonal Communications, Cognitive flexibility, Storytelling, Active Listening, Driving engagement, Adaptability, Ingenuity, Creativity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, TikTok, Storytelling, Timelines, Content Creation, Multimedia, Post-Production, Animations, Color Theory, Typography
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Organizational Leadership, Team Motivation, Diversity and Inclusion, Team Leadership, Organizational Change, Creativity, Personal Development, Leadership, Resilience, Employee Engagement, Strategic Leadership, Team Performance Management, Business Transformation, Decision Making, Self-Awareness, Coaching, Innovation, Change Management, Psychology, Storytelling
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Stanford University
Skills you'll gain: Patient Communication, Patient-centered Care, Caregiving, Patient Advocacy, Patient Education And Counseling, Cultural Responsiveness, Mental Health Diseases and Disorders, Interpersonal Communications, Care Management, Communication, Stress Management, Discussion Facilitation, Family Support
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Conflict Management, Negotiation, Communication, Interpersonal Communications, Relationship Building, Emotional Intelligence, Active Listening, Decision Making, Critical Thinking
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Strategies, Social Media Campaigns, Social Media Marketing, Social Media, Marketing, Social Media Content, Marketing Effectiveness, Target Audience, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software
Beginner · Specialization · 3 - 6 Months

Yonsei University
Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Multimedia, Emerging Technologies, Market Analysis, Market Opportunities, Cloud Services, Network Protocols, Application Development, Network Infrastructure, Computer Vision, Video Production, Content Management, User Interface (UI)
Beginner · Course · 1 - 3 Months
Arizona State University
Skills you'll gain: Peer Review, Telephone Skills, Language Learning, Oral Expression, Hotels and Accommodations, Presentations, Cultural Sensitivity, Setting Appointments, Video Production, Travel Arrangements, Verbal Communication Skills, Bilingual (Spanish/English), Business Communication, Oral Comprehension, Hospitality, Communication, Professional Networking, Vocabulary, Grammar, Food and Beverage
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Generative AI, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Artificial Intelligence, Creative Problem-Solving, HR Tech, Marketing, Information Privacy, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours