• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    UBITS

    Innovación en el mundo corporativo

    Skills you'll gain: Innovation, Organizational Change, Change Management, Corporate Strategy, Business Transformation, Organizational Strategy, Business Leadership, Process Development, Growth Strategies, Organizational Structure, Product Development, Customer Analysis, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    102 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Create an Organizational Company Chart with Canva

    Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    12 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Program Finance and Investment

    Skills you'll gain: Earned Value Management, Project Schedules, Procurement, Cost Management, Return On Investment, Spreadsheet Software, Microsoft Excel, Financial Analysis, Project Performance, Project Estimation, Microsoft 365, Project Finance, Investment Management, Variance Analysis, Forecasting, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    13 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Email Etiquette

    Skills you'll gain: Professionalism, Business Communication, Communication, Communication Strategies, Intercultural Competence, Professional Development, Personal Development, Workforce Development, Community Development

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    33 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Transforming Communities

    Skills you'll gain: Systems Thinking, Needs Assessment, Community Development, Sustainable Development, Social Impact, Sustainable Business, Diversity and Inclusion, Organizational Change, Strategic Thinking, Environmental Social And Corporate Governance (ESG), Stakeholder Engagement, Project Management, Asset Management, Communication Strategies, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    57 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    Establish Clients for Life with Buyers

    Skills you'll gain: Lead Generation, Sales Process, Customer Acquisition Management, Real Estate Sales, Real Estate Transactions, Showrooms, Sales Prospecting, Customer Relationship Building, Sales Presentation, Selling Techniques, Property and Real Estate, Customer experience improvement, Contract Management, Contract Negotiation, Negotiation, Needs Assessment

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    22 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Customer Engagement, Customer experience improvement, Customer Retention, Selling Techniques, Sales Strategy, Customer Relationship Management, Sales Process, Workflow Management, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Email Automation, Sales, Customer Insights, Microsoft Copilot, Calendar Management, Business Process Automation

    Advanced Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Team Building and Leadership in Program Management

    Skills you'll gain: Team Leadership, Virtual Teams, Team Building, Conflict Management, Teamwork, Leadership and Management, Intercultural Competence, Program Management, Project Management, Organizational Leadership, Leadership, Communication Strategies, Simulation and Simulation Software, Communication

    3.9
    Rating, 3.9 out of 5 stars
    Ā·
    26 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Data Storytelling, Marketing Budgets, Heat Maps, Looker (Software), Process Mapping, Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming

    Intermediate Ā· Specialization Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Accountability and Employee Engagement

    Skills you'll gain: Accountability, Decision Making, Conflict Management, Business Ethics, Risk Management, Strategic Leadership, Culture Transformation, Engineering Management, Organizational Leadership, Empathy, Organizational Strategy, Technical Management, Leadership, Professional Development, Employee Engagement

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    12 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SaĆÆd Business School, University of Oxford

    Leadership Problem-Solving with AI: Think Like a Leader

    Skills you'll gain: Prioritization, Root Cause Analysis, Critical Thinking and Problem Solving, Complex Problem Solving, Strategic Thinking, Responsible AI, Strategic Leadership, Systems Thinking, Brainstorming, Strategic Decision-Making, Leadership, Initiative and Leadership, Critical Thinking, AI Enablement, Leadership Development, Analysis, Business Solutions, Decision Making, Business Ethics, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    13 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Artificial Intelligence

    Skills you'll gain: Computational Logic, Classification Algorithms, Natural Language Processing, Artificial Intelligence, Applied Machine Learning, Machine Learning, Business Strategy, Unsupervised Learning, Decision Support Systems, Strategic Decision-Making, Decision Tree Learning, Bayesian Statistics, Complex Problem Solving, Probability & Statistics, Information Architecture, Algorithms

    Build toward a degree

    Mixed Ā· Course Ā· 3 - 6 Months

1…260261262…421

In summary, here are 10 of our most popular marketing strategy courses

  • Innovación en el mundo corporativo:Ā UBITS
  • Create an Organizational Company Chart with Canva:Ā Coursera
  • Program Finance and Investment:Ā Microsoft
  • Email Etiquette:Ā LearnKartS
  • Transforming Communities:Ā University of Colorado Boulder
  • Establish Clients for Life with Buyers:Ā Keller Williams
  • Microsoft Sales Toolkit with Generative AI:Ā Microsoft
  • Team Building and Leadership in Program Management:Ā Microsoft
  • User Retention Analytics:Ā Coursera
  • Accountability and Employee Engagement:Ā University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok