• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    El Músico Moderno

    Skills you'll gain: Music Theory, Music, Musical Composition, Music Performance, Peer Review, Media Production, Instrumental Music, Post-Production, Writing and Editing, Storytelling, Writing, Editing, File Management, Creativity, System Configuration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    782 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Deep Teaching Solutions

    Critical Thinking: A Brain-Based Guide for the ChatGPT Era

    Skills you'll gain: Logical Reasoning, Mental Concentration, Behavioral Economics, Innovation, Social Sciences, Artificial Intelligence, Persuasive Communication, Self-Awareness, Verbal Communication Skills, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidades Anáhuac

    Principios del Acompañamiento Educativo

    Skills you'll gain: Academic Advising, Personal Development, Self-Discipline, Mentorship, Student Support and Services, Community Development, Student Engagement, Collaboration, Initiative and Leadership, Self-Awareness, Emotional Intelligence, Empathy, Goal Setting, Relationship Building, Active Listening

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Musician’s Professional Toolbox: Your Portfolio Career

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Design a Professional Business card with QR code using Canva

    Skills you'll gain: Barcoding, Presentations, No-Code Development, Cloud Applications, Social Media, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    118 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Blockchain Business Models

    Skills you'll gain: Blockchain, FinTech, Emerging Technologies, Cryptography, Regulatory Compliance, Technology Strategies, Commercial Banking, Payment Systems, Data Integrity, Digital Assets, Financial Services, Business Modeling, Innovation, Distributed Computing, Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Persone, tecnologia e futuro della mobilità

    Skills you'll gain: Automation, Interactive Learning, Economics, Policy, and Social Studies, Electric Power Systems, Augmented and Virtual Reality (AR/VR), Transportation Operations, Policy Analysis, Emerging Technologies, Sustainable Technologies, Health Equity, Social Impact, Environmental Issue, Socioeconomics, Sustainable Development, Climate Change Mitigation, Safety and Security

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Information Design

    Skills you'll gain: Graphic and Visual Design, User Interface (UI) Design, Mockups, Layout Design, Web Design, Responsive Web Design, Design, Wireframing, Usability, Interaction Design, Prototyping

    4.5
    Rating, 4.5 out of 5 stars
    ·
    579 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    PM4R Agile: 5 steps for hybrid management of projects

    Skills you'll gain: Agile Methodology, Agile Project Management, Project Implementation, Prioritization, Project Coordination, Stakeholder Analysis, Project Planning, Kanban Principles, Simulation and Simulation Software, Case Studies, Project Management, Team Oriented, Stakeholder Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Application of AI, InsurTech, and Real Estate Technology

    Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Real Estate, Real Time Data, Insurance, Artificial Intelligence, Innovation, Market Trend, Machine Learning, Commercial Real Estate, Case Studies, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    588 reviews

    Mixed · Course · 1 - 4 Weeks

1…255256257…495

In summary, here are 10 of our most popular social media marketing courses

  • Product Management: Capstone Project: IBM
  • Pricing Strategy in Practice: University of Virginia
  • El Músico Moderno: Berklee
  • Critical Thinking: A Brain-Based Guide for the ChatGPT Era: Deep Teaching Solutions
  • Principios del Acompañamiento Educativo: Universidades Anáhuac
  • Musician’s Professional Toolbox: Your Portfolio Career: University of Colorado Boulder
  • Design a Professional Business card with QR code using Canva: Coursera
  • Blockchain Business Models: Duke University
  • Persone, tecnologia e futuro della mobilità: University of Michigan
  • Information Design: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok