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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Commencer avec Facebook Analytics

    Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics (PT)

    Skills you'll gain: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Data Literacy, Tableau Software, Data Visualization Software, Data Analysis, R (Software), Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, Data Quality, Data Collection, Data Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    4.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Instagram Analytics: Optimize Performance

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    370 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    ThoughtSpot-Based BI Analytics

    Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Forecasting, Stakeholder Communications, Real Time Data, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Analytics

    Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Artificial Intelligence, Predictive Modeling

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment configurer Facebook Analytics

    Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Social Media, Social Media Campaigns, Web Analytics, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics (DE)

    Skills you'll gain: Data Cleansing, Stakeholder Management, Rmarkdown, Data Presentation, Data Storytelling, Data Visualization, Data Validation, Data Literacy, Ggplot2, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Analytical Skills, Data Integrity, Dashboard, Data Visualization Software, Tableau Software, Case Studies, Spreadsheet Software, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Exploratory Analytics Project Ideation

    Skills you'll gain: Exploratory Data Analysis, Project Design, Data Mining, Ideation, Design Thinking, Data Analysis, Analytics, Business Analytics, Business Analysis, Sprint Planning, Unsupervised Learning, Case Studies, Anomaly Detection, Tree Maps

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Implementación del Marketing Mix: IE Business School
  • Commencer avec Facebook Analytics: Coursera
  • Intro to International Marketing: Yonsei University
  • Google Data Analytics (PT): Google
  • Instagram Analytics: Optimize Performance: Coursera
  • Social Marketing Capstone Project: Northwestern University
  • ThoughtSpot-Based BI Analytics: Coursera
  • GenAI for Sales Analytics: Coursera
  • Comment configurer Facebook Analytics: Coursera
  • AI-Powered Content Creation for Social Media Success: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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