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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Using Google Forms to Analyze User Research Data

    Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Science with R

    Skills you'll gain: Data Ethics, Exploratory Data Analysis, Data-Driven Decision-Making, Logistic Regression, Statistical Modeling, Web Scraping, Ggplot2, Model Evaluation, Data Visualization Software, Predictive Modeling, Tidyverse (R Package), Data Visualization, Data Analysis, Regression Analysis, Responsible AI, Data Transformation, R Programming, Data Science, Data Wrangling, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to fulfill orders on Facebook

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Machine Learning with TensorFlow on Google Cloud en Français

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, Responsible AI, Tensorflow, Model Deployment, Model Evaluation, Keras (Neural Network Library), Data Analysis, Data Preprocessing, Google Cloud Platform, Data Pipelines, Data Quality, Data Cleansing, Machine Learning, Logistic Regression, Data Strategy, Performance Tuning, Artificial Neural Networks, Applied Machine Learning, MLOps (Machine Learning Operations)

    4.2
    Rating, 4.2 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Data Analysis in Python: Using Pandas DataFrames

    Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Data Visualization Software, Data Preprocessing, Exploratory Data Analysis, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs

    Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Database Management, Data Integration, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Apache Hadoop, Query Languages, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Data Collection, Due Diligence, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Financial Market, Business Ethics, Sustainable Business, Artificial Intelligence, Emerging Technologies, Machine Learning, Natural Language Processing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Building Statistical Models in R: Linear Regression

    Skills you'll gain: Exploratory Data Analysis, Statistical Modeling, Regression Analysis, Data Visualization, Model Evaluation, Data Analysis, Statistical Methods, Scatter Plots, R Programming, Statistical Analysis, Plot (Graphics), R (Software), Ggplot2

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Inteligência Artificial Aplicada ao CRM

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Analytics, Customer experience strategy (CX), Customer Retention, Data Manipulation, Applied Machine Learning, Machine Learning Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    104 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Front-End Development Capstone Project

    Skills you'll gain: HTML and CSS, React.js, Front-End Web Development, Mockups, Web Design and Development, Web Development, Web Components, Figma (Design Software), Code Review, Application Deployment, Web Analytics and SEO, Database Development, Software Development, GitHub, Development Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Using Google Forms to Analyze User Research Data: Coursera
  • Data Science with R: Duke University
  • How to fulfill orders on Facebook: Coursera
  • YouTube Optimization: Grow Your Presence: Coursera
  • Machine Learning with TensorFlow on Google Cloud en Français: Google Cloud
  • Data Analysis in Python: Using Pandas DataFrames: Coursera
  • Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs: Google Cloud
  • ESG Data & Accountability: Interactive Brokers
  • How to Set up Facebook Pixel: Coursera
  • Building Statistical Models in R: Linear Regression: Coursera

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Brand Management (7)

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