• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI in Sports: The Approach of a Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Protect and Grow Your Freelancing Business

    Skills you'll gain: Intellectual Property, Tax Preparation, Contract Management, Team Management, Tax Compliance, Benefits Administration, Law, Regulation, and Compliance, Business Planning, Entrepreneurship, Billing & Invoicing, Risk Management

    5
    Rating, 5 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), User Interface and User Experience (UI/UX) Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, User Centered Design, Persona (User Experience), Ideation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Solve Business Problems with AI and Machine Learning

    Skills you'll gain: Data Ethics, Responsible AI, Regulatory Compliance, Business Ethics, Compliance Management, AI Enablement, Applied Machine Learning, Project Implementation, AI Product Strategy, Business Solutions, Solution Design, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Model Evaluation, MLOps (Machine Learning Operations), Data-Driven Decision-Making, Machine Learning Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    112 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to fulfill orders on Facebook

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    First Steps in Easil

    Skills you'll gain: Promotional Materials, Marketing Materials, Design Software, Presentations, Advertising, Design, Graphic Design, Marketing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Change Management for GenAI Integration

    Skills you'll gain: Responsible AI, Organizational Change, Stakeholder Engagement, Change Management, AI Enablement, Innovation, Stakeholder Communications, Business Transformation, Generative AI, Culture Transformation, Technology Strategies, Performance Metric, Employee Engagement, Key Performance Indicators (KPIs), Business Strategy, Communication Strategies

    3.4
    Rating, 3.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Optimizing Machine Learning Performance

    Skills you'll gain: Responsible AI, Data Ethics, MLOps (Machine Learning Operations), Model Deployment, Business Operations, Machine Learning, Ethical Standards And Conduct, Operational Analysis, Applied Machine Learning, Business Strategy, AI Enablement, AI Product Strategy, Model Evaluation, Data Maintenance, Performance Tuning, Risk Mitigation, Performance Metric, Continuous Monitoring, Systems Integration, Stakeholder Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    51 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Business Analysts: Faster Insights

    Skills you'll gain: Responsible AI, Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Business Process, Stakeholder Communications, Business Intelligence, Business Transformation, Data Visualization, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Introducción a la Innovación Empresarial y Creación de Valor

    Skills you'll gain: Design Thinking, Change Management, Organizational Change, Innovation, Business Transformation, Forecasting, Strategic Thinking, Business Strategies, New Product Development, Value Propositions, Entrepreneurship, Trend Analysis

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    45 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Administración estratégica e IA: Innovación en Negocios

    Skills you'll gain: Organizational Strategy, Innovation, AI Enablement, Entrepreneurship, New Product Development, Artificial Intelligence, Plan Execution, Business Modeling, Business Transformation, Emerging Technologies, Digital Transformation, Performance Measurement, Prototyping, Competitive Analysis, Leadership, Business Intelligence, Business Analytics, Business Technologies, Customer Analysis, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Market Research Analysts

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Responsible AI, Generative AI, Customer Insights, Market Trend, Persona Development, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…233234235…422

In summary, here are 10 of our most popular marketing strategy courses

  • AI in Sports: The Approach of a Club: Real Madrid Graduate School Universidad Europea
  • Protect and Grow Your Freelancing Business : California Institute of the Arts
  • Google UX Design (DE): Google
  • Solve Business Problems with AI and Machine Learning: CertNexus
  • How to fulfill orders on Facebook: Coursera
  • First Steps in Easil: Coursera
  • Change Management for GenAI Integration: Starweaver
  • Optimizing Machine Learning Performance: Alberta Machine Intelligence Institute
  • GenAI for Business Analysts: Faster Insights: Coursera
  • Introducción a la Innovación Empresarial y Creación de Valor: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok